Most writers are worried AI will take their jobs.
But Devin says CMOs should be way more worried.

In this episode of TLDR, I sat down with Devin; ex-CEO of Animals, consultant to B2B brands, and all-around content strategist; to talk about what’s really breaking in B2B content, and why the old playbooks are falling apart.

Tune in to hear us break down:

• The real reason most B2B content is bad

• Why the playbook era is over

• How SEO isn’t dead, but it’s changing fast

• Why CMOs are at risk

• The new content org model

• Why the biggest problem isn’t AI or SEO shifts, it’s leadership

If you're a CMO rethinking your content bets, a founder trying to build a smarter growth engine, or just someone who enjoys a brutally honest take on today's marketing, you’ll want to hear this one.

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