Description
SEASON 2 - EPISODE 4 : Why Premium Spirits Are the Most Resilient Categories
Our Host :
Nimmi Malhotra – Wine and Spirits Communicator
Our Guests:
Diego Lanza – Head of Spirits, CLUB BATARD
Diego Lanza is the Head of Whisky at Club Bâtard in Hong Kong, where he oversees OBE, the club's exclusive whisky bar. With a background that includes serving as the Head of Whisky Asia at Bonhams, Lanza brings extensive expertise in rare and vintage whiskies. At OBE—short for "Old Bottle Effect"—he curates a selection that emphasizes the natural aging process of whiskies in the bottle, offering members a unique tasting experience. His role at Club Bâtard aligns with the establishment's commitment to providing exceptional spirits to its discerning clientele.
Matthew Ferguson-Stewart – Managing Director, SPUN Spirits
Matthew Fergusson-Stewart is the Managing Director of SPUN Spirits, a Singapore-based consultancy and distribution company specializing in fine spirits. An Australian native, Fergusson-Stewart has over 15 years of experience in the whisky industry across the Asia-Pacific region. His career includes roles such as State Manager for The Scotch Malt Whisky Society in Western Australia, management of the renowned whisky bar 'The Auld Alliance,' and serving as a brand ambassador for Glenfiddich. In 2020, he co-founded SPUN Spirits, focusing on connecting premium spirits with Asian markets. He is also known for creating the 'Dram Full' whisky community and authoring 'Whisky Molecules,' contributing significantly to whisky education and appreciation in the region.
About the episode :
Premium spirits remain among the most resilient segments in the beverage industry, and here’s why:
Affluent Consumer Behaviour – For high-net-worth individuals, premium spirits are lifestyle statements, not luxury indulgences.
Collectibility & Investment – Rare whiskies, vintage Armagnacs, and limited editions are seen as appreciating assets.
Brand Prestige & Craftsmanship – Heritage and artisanal quality foster loyalty and reduce price sensitivity.
Global Demand & Scarcity – Limited supply and strong demand in luxury markets (Asia, Middle East, LATAM) fuel growth.
Digital & DTC Expansion – E-commerce strengthens brand-consumer relationships through curated and exclusive experiences.
Resilient Hospitality Sector – Premium spirits remain essential in luxury venues due to strong margins and experience-driven consumption.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
