SEASON 3 - Episode 1 : Beyond the Headlines: Drinks Data Decoded

Our host :

Anne Burchett : Wine marketing and communication specialist

Our guests :

Luke Tegner: Head of Consulting at IWSR

Richard Siddle: Editor in chief at The Buyer

About the episode :

In an industry saturated with figures, forecasts and fast conclusions, this episode takes a step back to ask a more fundamental question: what do we really do with data?
Through a frank and thought-provoking exchange, it explores the gap between information and interpretation, and the extent to which numbers can illuminate, distort or even constrain strategic thinking.
Beyond consumer research and market tracking, the conversation challenges the narratives that shape perception across the wine and spirits sector — and the tendency to confuse visibility with understanding…

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