SEASON 3 – Episode 2 : Inside No & Low: Products, Consumers, Data and Trends

Our host :

Anne Burchett : Wine marketing and communication specialist

Guest :

Irem Eren: International Consultant and Head of Sales and Markets at Born Rosé, Barcelona

Ananda Roy: Senior VP of global thought leadership & strategic insights at CIRCANA

About the episode :

This episode examines the rise of no & low alcohol through the lenses of retail, pricing, innovation and changing drinking occasions.
It shows how moderation is moving beyond abstinence to become a new form of choice, driven less by age than by mindset, lifestyle and evolving expectations.
The conversation also explores the strategic role of retailers, the premium positioning of the segment, and the growing influence of wellness, social codes and new consumption rituals.A sharp and forward-looking exchange on why no & low is no longer a side story, but a serious opportunity for the future of beverage.

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