SEASON 3 – Episode 3 - Inside Systembolaget: How Alcohol Monopolies Work

Our host :

Anne Burchett : Wine marketing and communication specialist

Our guest :

Ulf Sjödin MW : Head of Category Management at Systembolaget

About the episode :

This episode explores how the Swedish monopoly system shapes market access, pricing, competition and consumer behaviour, while also revealing what it means in practical terms for producers looking to enter the market.
Beyond the mechanics, the conversation highlights how transparency, blind tasting and strict standards can redefine fairness and quality in wine retail.
It also examines why monopolies may hold a unique power to accelerate sustainability, from lighter bottles to carbon footprint reporting.

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