Emily Pick (Director of Product Marketing at Docebo) can do product marketing in her sleep. So when she earned the director title, she took it. Is it still worth it? She tells her side of the story, and if you're asking yourself the same? You might relate with what's she saying below.

Notable quotes

“I was promoted because I was a good IC, and because I was a good IC, I have opinions about what good looks like.”

“Every yes is a no to something else you’ve already promised.”

“Great launch, great launch. Here’s everything else that’s wrong that needs to be fixed.”

“Can you shoulder the emotions of your team, and can you also have the boundaries that you don’t fully take it home with you every single night?”

Thinking about the jump from IC to PMM leadership? Listen to someone who made it, who will tell you what it costs, and who still thinks her team is the best part of her day.

Time Stamps

00:00 Welcome: Eric, Zach and Gab

00:49 Meet Emily Pick of Docebo, fresh off Highline

02:25 Gab asks: are product marketers actually marketers?

05:40 Player and coach: from IC to director

06:58 The pat on the back you lose as a manager

07:25 Why she left IC after six or seven years

08:39 Zach asks: is it worth it?

09:42 How your leaders make or break the leap

11:56 Zach's story: the manager who punished candor

12:45 Start every one-on-one with how you are

13:23 Can you shoulder your team's emotions?

14:55 A shout-out to the team

16:07 From 10 hours of meetings a week to 25

17:35 Her review note: say no more

18:00 Every yes is a no to something already promised

20:00 Why PMM means constant context switching

21:39 Gab asks: how do you make yourself easy to work with?

22:21 How to say no without starting a fight

24:25 The about-working-with-me doc

25:43 Bring a problem, bring a proposed solution

26:30 Keeping quality up as a player coach

28:37 Promoted for being a good IC

30:34 The pizza place night that taught her to delegate

32:15 Eric asks: is the director track worth it?

33:29 Could you ask your boss to demote you?

37:08 Bad decisions are what give you the experience

39:06 Zach asks about the weight of a layoff

39:38 A wildfire alert, mid-question

40:32 What helped her after being RIF'd

41:48 Build in public before you need it

44:30 Where to find Emily (and Hank the dog)

Hosted on Ausha. See ausha.co/privacy-policy for more information.