Three fractional PMMs (Eric, Gab and Zach), one uncomfortable question:

when you pivot your offer, do you actually know what you're doing?

In this next episode, Zach opens up about his two business pivots this year. Does he know what he's doing? That's what he asked himself.

Nine months passed with ZERO sales.

So he asked Eric and Gab the thing he'd been too embarrassed to ask anyone else. Both said "No, you don't know what you're doing."

Who does?

This is a Misfit episode, just the three of us. We get into how to tell a real signal from a bad month, why differentiation for its own sake doesn't create demand, and Gab's four-letter sales audit (leads, appointments, proposals, sales) to run before you blow anything up.

There's more we cover without going into too much detail here. If you're having a bad month (or year) as a fractional PMM, hop onto this audio therapy session and feel heard.

Show Notes

00:00 Cold open: when your self-worth is tied to your business

00:16 Welcome: Zach, Eric (the Frankenmarketer) and Gab

00:37 A Misfit episode: when you pivot your offer, do you know what you're doing?

01:37 Eric says no: pivoting at 3, 6 or 12 months is too early to know

03:36 Gab: differentiation for its own sake doesn't create demand

03:57 Zach: self-worth, and figuring it out 50/50 as you go

05:07 Gab: be 80% distribution, 20% build

06:32 Eric: you'll know when the wheels come off the train

08:03 The highlight reel: what you see online isn't always what happened

09:51 Zach: is it a business or a hobby?

10:57 Eric: the confidence bucket

13:43 Gab's own pivot: from messaging to message testing

14:11 LAPS: leads, appointments, proposals, sales

15:40 The comparison trap and the "fountain of leads"

18:12 Gab on Dan Koe: darts blindfolded while the target moves

20:29 Six figures, but are you happy?

22:37 Repositioning takes time: "I still don't know what you do"

24:31 Zach: not a fit isn't an indictment

25:27 Closing thoughts. Eric: find people who fill your cup

26:23 Gab: follow the demand. Iteration vs. a hard pivot

29:20 Zach: asking for help isn't being less than

30:48 The Confident Mind: claim your first victory, then audit your feed

33:14 Gab: zoom out, it's a game of longevity

34:26 Zach: chess is a game of patience

Books to read

The Courage to Be Disliked, Ichiro Kishimi and Fumitake Koga: https://www.betterreading.com.au/book/the-courage-to-be-disliked/

The Confident Mind, Dr. Nate Zinsser: https://www.penguin.co.uk/books/441864/the-confident-mind-by-zinsser-nathaniel/9781529159028

Mentioned in the episode

Daniel Priestley (LAPS, per Gab): https://www.danielpriestley.com

Dan Koe: https://thedankoe.com

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