We're Not Marketers | The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko

Description

Timestamps

00:20 Guest Introduction: Anna Borbotko

06:17 TomTom's Evolution and Market Strategy

10:25 Challenges and Strategies in Enterprise Product Marketing

12:48 Cold Outreach Pilot Program

16:27 Enterprise vs. Startup Dynamics

18:30 The Evolution of Software Buying

19:13 Challenges in the Automotive Industry

19:32 Simplifying the Buying Process

20:47 Sales and Buyer Enablement

23:25 Marketing's Role in Buyer Enablement

26:15 The Importance of Effective Collateral

29:44 The Torture Chamber

33:17 Anna's Initiatives and Final Thoughts

Show Notes:

Anna’s LinkedIn

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

Introduction and Host Change
00:00
Guest Introduction: Anna Borbotko
00:19
Fun Banter and Hoodie Talk
00:49
Anna's Background and Role at TomTom
01:36
Are Product Marketers Actually Marketers?
02:12
Sales-Led vs. Product-Led Organizations
03:53
TomTom's Evolution from B2C to B2B
06:26
Cold Outreach Pilot Program
12:16
Enterprise vs. Startup: Stakeholder Management
15:56
The Evolution of B2B Buying Processes
18:20
Challenges in Simplifying the Buying Process
19:02
The Role of Marketing in Buyer Enablement
22:49
The Importance of Effective Collateral
25:39
Fun Segment: The Torture Chamber Game
28:10
Anna's Initiatives and Closing Remarks
32:32

Description

Timestamps

00:20 Guest Introduction: Anna Borbotko

06:17 TomTom's Evolution and Market Strategy

10:25 Challenges and Strategies in Enterprise Product Marketing

12:48 Cold Outreach Pilot Program

16:27 Enterprise vs. Startup Dynamics

18:30 The Evolution of Software Buying

19:13 Challenges in the Automotive Industry

19:32 Simplifying the Buying Process

20:47 Sales and Buyer Enablement

23:25 Marketing's Role in Buyer Enablement

26:15 The Importance of Effective Collateral

29:44 The Torture Chamber

33:17 Anna's Initiatives and Final Thoughts

Show Notes:

Anna’s LinkedIn

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

Introduction and Host Change
00:00
Guest Introduction: Anna Borbotko
00:19
Fun Banter and Hoodie Talk
00:49
Anna's Background and Role at TomTom
01:36
Are Product Marketers Actually Marketers?
02:12
Sales-Led vs. Product-Led Organizations
03:53
TomTom's Evolution from B2C to B2B
06:26
Cold Outreach Pilot Program
12:16
Enterprise vs. Startup: Stakeholder Management
15:56
The Evolution of B2B Buying Processes
18:20
Challenges in Simplifying the Buying Process
19:02
The Role of Marketing in Buyer Enablement
22:49
The Importance of Effective Collateral
25:39
Fun Segment: The Torture Chamber Game
28:10
Anna's Initiatives and Closing Remarks
32:32

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Introduction and Host Change

00:00

Guest Introduction: Anna Borbotko

00:19

Fun Banter and Hoodie Talk

00:49

Anna's Background and Role at TomTom

01:36

Are Product Marketers Actually Marketers?

02:12

Sales-Led vs. Product-Led Organizations

03:53

TomTom's Evolution from B2C to B2B

06:26

Cold Outreach Pilot Program

12:16

Enterprise vs. Startup: Stakeholder Management

15:56

The Evolution of B2B Buying Processes

18:20

Challenges in Simplifying the Buying Process

19:02

The Role of Marketing in Buyer Enablement

22:49

The Importance of Effective Collateral

25:39

Fun Segment: The Torture Chamber Game

28:10

Anna's Initiatives and Closing Remarks

32:32

Chapters

Introduction and Host Change

00:00

Guest Introduction: Anna Borbotko

00:19

Fun Banter and Hoodie Talk

00:49

Anna's Background and Role at TomTom

01:36

Are Product Marketers Actually Marketers?

02:12

Sales-Led vs. Product-Led Organizations

03:53

TomTom's Evolution from B2C to B2B

06:26

Cold Outreach Pilot Program

12:16

Enterprise vs. Startup: Stakeholder Management

15:56

The Evolution of B2B Buying Processes

18:20

Challenges in Simplifying the Buying Process

19:02

The Role of Marketing in Buyer Enablement

22:49

The Importance of Effective Collateral

25:39

Fun Segment: The Torture Chamber Game

28:10

Anna's Initiatives and Closing Remarks

32:32