Chapters

• Introduction and Host Change

  0sec

• Guest Introduction: Anna Borbotko

  19sec

• Fun Banter and Hoodie Talk

  49sec

• Anna's Background and Role at TomTom

  1min

• Are Product Marketers Actually Marketers?

  2min

• Sales-Led vs. Product-Led Organizations

  3min

• TomTom's Evolution from B2C to B2B

  6min

• Cold Outreach Pilot Program

  12min

• Enterprise vs. Startup: Stakeholder Management

  15min

• The Evolution of B2B Buying Processes

  18min

• Challenges in Simplifying the Buying Process

  19min

• The Role of Marketing in Buyer Enablement

  22min

• The Importance of Effective Collateral

  25min

• Fun Segment: The Torture Chamber Game

  28min

• Anna's Initiatives and Closing Remarks

  32min