The relationship between a brand and its customers has evolved considerably in recent years. And as you all know; the digital era has further accentuated the need for a brand to participate in an active discussion rather than a passive one.

As a company specialized in customer relations, Eloquant decided for its 20th anniversary to do a study and look at the customer-brand interactions. To talk about the results of this survey, my guest is Alain Bouveret, General Manager of Eloquant.

Together, we discuss among other things about : 

• What are actual consumers' expectations when it comes to customer relationship, 
• how brands should converse with clients, 
• which channels are the best ones? 
• and many other points...

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