For a new episode of the Retail Influencer, I met with Alain Pardoms to talk about Delhaize’s September Wine Festival.

The event, its commercial approach, market trends and how Delhaize aims to remain a reference in wine in Belgium: we take a closer look at the key elements of this year’s edition.

Here you get the highlights. For the original conversation with Alain, head to the french stream of the Retail Influencer.

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