I don’t know if you saw it, but there has been quite a bit of noise around Delhaize’s checkout system, and more specifically around the one at the Delhaize store in Braine-l’Alleud.

So I looked into it. I searched. And I couldn’t find any official statement from Delhaize on the subject.

That struck me as quite surprising. Because if Delhaize were officially testing a new checkout system in one of its stores, I would expect the information to be communicated, or at the very least, that I would be informed as part of my work.

And then I read different things here and there. A test. A U-turn. Stories about theft. Different interpretations depending on the article.

In short, it wasn’t exactly clear.

In this kind of situation, I did what I believe any good Retail Influencer should do: go and see for themselves. So I went to the Delhaize store in Braine-l’Alleud to understand what was really happening.

And I was welcomed by Nicolas Thery, the affiliate who operates the store, who took the time to tell me the whole story.

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