In this new episode of the Retail Influencer, I look at Delhaize’s approach to fresh produce: assortment, Belgian growers, innovation, convenience, in-store experience and affordability.

I spoke with Géraldine Pieters, Category Director Fruits & Vegetables at Delhaize, about the challenges facing a category that plays an increasingly important role in consumers’ everyday lives.

In this episode you get the highlights, and the full interview is available on the Dutch-language stream of the Retail Influencer.

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