In comments or through feedback, many of you told me that you listen to this podcast with a coffee in your hand. Well you will be happy to know more about the one in your mug as it is this episode’s topic.
Guillaume Bergiers is Category Manager at Delhaize Belgium and we had a chat about the coffee category and the Brand Latitude 28. You will discover that coffee today needs to be more than just a good roast. Fairtrade, quality and affordability become key requirements for the segment.