As a young entrepreneur or startup, the dream is to approach retail buyers directly. But the process can be sometimes confusing, time consuming, and even frustrating when trying to find your right category manager. 

So good news to all young manufacturers out there as Delhaize and RangeMe announced their new partnership. 

From now on, a matchmaking digital system exists. So as a young entrepreneur you can simply use the new platform and be put directly in contact with the right department and responsible. 

On the other hand , the life of category managers is also made easier as the new tool will help them search, filter and even set up campaigns to find new partners and suppliers. 

To explain the new system and give us all the practical advantages for (local) startups and businesses I welcome John van der Valk, CEO of RangeMe and Antoine Walravens, Director Assortment strategy Space Management and Local Products at Delhaize Ahold.

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