The FMCG professionals obviously know about the existence of GS1, the organisation whose mission is to make the supply chain more efficient by offering global standards for the identifying, capturing and sharing of data. 

But did you know that the organisation recently launched a program designed to help you optimise your brand’s presence in all different channels online and offline? 

To discuss about this, in this episode, my guest is Luc Demeulenaere, an expert in category management and one of the lecturers in this GS1 College. He explains why as a brand or manufacturer, you should attend and which benefits you will get out of it.  

 

 https://www.gs1belu.org/en/program-2-category-management-store-brand-presence?utm_campaign=GS1-college&utm_medium=link&utm_source=referral

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