B2B Sales & Partnerships - Insights de la reine de la vente B2B - Laetitia Fall (Vendue.fr) | Alliances

Description

Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B.

Laetitia a co-fondé Seekube, qu'elle a développée avant de la revendre à Hellowork. Avec plus de 10 ans d'expérience en vente B2B, elle accompagne aujourd'hui des entreprises early stage à scale-up sur l'amélioration de leur taux de closing.

Créatrice de son podcast Vendue et de sa propre chaîne YouTube (Liens en bas), Laetitia partage son expertise à travers des reviews de calls commerciaux, des interviews et des analyses précises pour décrypter les techniques de vente B2B.

Grâce à son expérience unique combinant vente directe et partenariats stratégiques, j'ai voulu comprendre comment les commerciaux peuvent exploiter les partenariats pour transformer leur approche de closing et accélérer leurs deals.

Dans cet épisode orienté vente et partenariats stratégiques, Laetitia partage :

Son retour d'expérience sur la construction de partenariats chez Seekube (écoles, entreprises, modèle B2B/B2C)
Pourquoi les partenariats sont devenus son canal d'acquisition principal sur sa mission actuelle en IA prédictive
Les différentes typologies de partenaires : intégrateurs, hébergeurs, pôles de compétitivité, consultants, apporteurs d'affaires
Sa méthodologie pour catégoriser et prioriser les partenariats selon l'impact et le timing
La dimension humaine des partenariats : patience, rigueur, loyauté vs l'urgence du closing direct
L'importance de l'influence dans les deals complexes : comment les partenaires débloquent les opportunités stagnantes
L'art d'utiliser les partenaires pour obtenir des informations critiques : antagonistes, critères de décision, culture d'entreprise
Pourquoi l'attribution est devenue secondaire : focus sur l'influence globale et les objectifs revenue team

Un épisode stratégique qui révèle comment la vente et les partenariats doivent travailler main dans la main pour débloquer les deals complexes.

Vous avez aimé cet épisode ? `

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau sales et partenariats

👉 Notez le podcast 5 étoiles pour nous soutenir

🎧 Regardez cet épisode : https://youtu.be/0YVTbjXfylk

▬▬▬▬▬▬▬▬▬▬

Où retrouver Laetitia : https://www.linkedin.com/in/laetitiafall/

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir Vendue.fr : https://www.vendue.fr

La chaîne YouTube de Laetitia : https://www.youtube.com/@UCQMewWAC5KRC86sJkAdziKw

▬▬▬▬▬▬▬▬▬▬

Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats.

Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations.
Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as:

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration.
We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships.

A Podcast for every Partnership Leader

Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level.

Ready to transform the way you collaborate and turn your alliances into a true growth engine?
Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy.

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B.

Dans cet épisode orienté vente et partenariats stratégiques, Laetitia partage :

Son retour d'expérience sur la construction de partenariats chez Seekube (écoles, entreprises, modèle B2B/B2C)
Pourquoi les partenariats sont devenus son canal d'acquisition principal sur sa mission actuelle en IA prédictive
Les différentes typologies de partenaires : intégrateurs, hébergeurs, pôles de compétitivité, consultants, apporteurs d'affaires
Sa méthodologie pour catégoriser et prioriser les partenariats selon l'impact et le timing
La dimension humaine des partenariats : patience, rigueur, loyauté vs l'urgence du closing direct
L'importance de l'influence dans les deals complexes : comment les partenaires débloquent les opportunités stagnantes
L'art d'utiliser les partenaires pour obtenir des informations critiques : antagonistes, critères de décision, culture d'entreprise
Pourquoi l'attribution est devenue secondaire : focus sur l'influence globale et les objectifs revenue team

Un épisode stratégique qui révèle comment la vente et les partenariats doivent travailler main dans la main pour débloquer les deals complexes.

Vous avez aimé cet épisode ? `

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau sales et partenariats

👉 Notez le podcast 5 étoiles pour nous soutenir

🎧 Regardez cet épisode : https://youtu.be/0YVTbjXfylk

▬▬▬▬▬▬▬▬▬▬

Où retrouver Laetitia : https://www.linkedin.com/in/laetitiafall/

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir Vendue.fr : https://www.vendue.fr

La chaîne YouTube de Laetitia : https://www.youtube.com/@UCQMewWAC5KRC86sJkAdziKw

▬▬▬▬▬▬▬▬▬▬

Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats.

Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B.

Dans cet épisode orienté vente et partenariats stratégiques, Laetitia partage :

Son retour d'expérience sur la construction de partenariats chez Seekube (écoles, entreprises, modèle B2B/B2C)
Pourquoi les partenariats sont devenus son canal d'acquisition principal sur sa mission actuelle en IA prédictive
Les différentes typologies de partenaires : intégrateurs, hébergeurs, pôles de compétitivité, consultants, apporteurs d'affaires
Sa méthodologie pour catégoriser et prioriser les partenariats selon l'impact et le timing
La dimension humaine des partenariats : patience, rigueur, loyauté vs l'urgence du closing direct
L'importance de l'influence dans les deals complexes : comment les partenaires débloquent les opportunités stagnantes
L'art d'utiliser les partenaires pour obtenir des informations critiques : antagonistes, critères de décision, culture d'entreprise
Pourquoi l'attribution est devenue secondaire : focus sur l'influence globale et les objectifs revenue team

Un épisode stratégique qui révèle comment la vente et les partenariats doivent travailler main dans la main pour débloquer les deals complexes.

Vous avez aimé cet épisode ? `

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau sales et partenariats

👉 Notez le podcast 5 étoiles pour nous soutenir

🎧 Regardez cet épisode : https://youtu.be/0YVTbjXfylk

▬▬▬▬▬▬▬▬▬▬

Où retrouver Laetitia : https://www.linkedin.com/in/laetitiafall/

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir Vendue.fr : https://www.vendue.fr

La chaîne YouTube de Laetitia : https://www.youtube.com/@UCQMewWAC5KRC86sJkAdziKw

▬▬▬▬▬▬▬▬▬▬

Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats.

Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B.

Dans cet épisode orienté vente et partenariats stratégiques, Laetitia partage :

Son retour d'expérience sur la construction de partenariats chez Seekube (écoles, entreprises, modèle B2B/B2C)
Pourquoi les partenariats sont devenus son canal d'acquisition principal sur sa mission actuelle en IA prédictive
Les différentes typologies de partenaires : intégrateurs, hébergeurs, pôles de compétitivité, consultants, apporteurs d'affaires
Sa méthodologie pour catégoriser et prioriser les partenariats selon l'impact et le timing
La dimension humaine des partenariats : patience, rigueur, loyauté vs l'urgence du closing direct
L'importance de l'influence dans les deals complexes : comment les partenaires débloquent les opportunités stagnantes
L'art d'utiliser les partenaires pour obtenir des informations critiques : antagonistes, critères de décision, culture d'entreprise
Pourquoi l'attribution est devenue secondaire : focus sur l'influence globale et les objectifs revenue team

Un épisode stratégique qui révèle comment la vente et les partenariats doivent travailler main dans la main pour débloquer les deals complexes.

Vous avez aimé cet épisode ? `

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau sales et partenariats

👉 Notez le podcast 5 étoiles pour nous soutenir

🎧 Regardez cet épisode : https://youtu.be/0YVTbjXfylk

▬▬▬▬▬▬▬▬▬▬

Où retrouver Laetitia : https://www.linkedin.com/in/laetitiafall/

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir Vendue.fr : https://www.vendue.fr

La chaîne YouTube de Laetitia : https://www.youtube.com/@UCQMewWAC5KRC86sJkAdziKw

▬▬▬▬▬▬▬▬▬▬

Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats.

Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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