Réussir son GTM EMEA grâce aux partenariats pour un SaaS B2B | Alliances

Description

Dans ce nouvel épisode d'Alliances, je reçois Thomas Dussarat, fondateur de VIVAGTM.

Thomas a plus de 20 ans d'expérience dans l'accompagnement d'entreprises françaises et internationales pour leur expansion européenne. Il a notamment dirigé le développement de toute l'Europe du Sud chez Dataiku, leader de la Data Science et du Machine Learning.

Thomas maîtrise les subtilités culturelles et linguistiques essentielles à la réussite en EMEA. Grâce à son expertise unique sur les partenariats stratégiques à l'international et sa compréhension approfondie des marchés européens, j'ai voulu comprendre comment transformer les partenariats en véritable levier de croissance pour réussir son expansion en EMEA.

Dans cet épisode orienté stratégie internationale et partenariats, Thomas partage :

Sa méthode pour définir le bon ICP (Ideal Customer Profile) et analyser les marchés européens
L'importance de l'approche "Target Account" vs l'analyse macro du marché
Comment identifier et prioriser les bons pays selon la répartition des comptes G2K (2000 plus grandes entreprises mondiales)
Les 28 "moments de vérité" dans le parcours d'achat B2B et pourquoi 24 d'entre eux impliquent des partenaires
Comment "influencer les influenceurs" : sa technique pour identifier et activer les bons partenaires (GSI, hyperscalers, consultants)
L'art du storytelling et de la transformation de chaque membre d'équipe en commercial puissance 10
Les erreurs culturelles à éviter et l'importance de l'intelligence émotionnelle
Comment structurer une équipe internationale et recruter les bons "champions"
Les pièges du marketing international et l'importance de la localisation

Un épisode stratégique qui révèle les clés pour transformer les partenariats en moteur de croissance internationale et réussir son expansion en EMEA sans brûler des millions d'euros.

Vous avez aimé cet épisode ?

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau pour les aider dans leur expansion internationale

👉 Notez le podcast 5 étoiles pour me soutenir

🎧 Pour voir l'épisode sur Youtube

Merci pour votre soutien !

▬▬▬▬▬▬▬▬▬▬

Où retrouver Thomas : https://www.linkedin.com/in/thomas-dussarat

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir VIVAGTM : https://www.viva-gtm.com

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Retrouvez tous les mois un nouvel épisode d'Alliances afin d'obtenir les meilleures techniques pour développer vos alliances et partenariats. #partnerships #alliances #EMEA #GTM #international #expansion #business #revenue

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Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats pour réussir leur Go-to-Market et générer des revenus conséquents sur le moyen terme. La construction de son écosystème est un levier formidable pour augmenter ses revenus de façon exponentielle. J'en fais donc mon métier afin d'aider un maximum de Fintech et SaaS B2B à réussir cette nouvelle étape de leur croissance. Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations.
Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as:

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration.
We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships.

A Podcast for every Partnership Leader

Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level.

Ready to transform the way you collaborate and turn your alliances into a true growth engine?
Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy.

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Dans ce nouvel épisode d'Alliances, je reçois Thomas Dussarat, fondateur de VIVAGTM.

Dans cet épisode orienté stratégie internationale et partenariats, Thomas partage :

Sa méthode pour définir le bon ICP (Ideal Customer Profile) et analyser les marchés européens
L'importance de l'approche "Target Account" vs l'analyse macro du marché
Comment identifier et prioriser les bons pays selon la répartition des comptes G2K (2000 plus grandes entreprises mondiales)
Les 28 "moments de vérité" dans le parcours d'achat B2B et pourquoi 24 d'entre eux impliquent des partenaires
Comment "influencer les influenceurs" : sa technique pour identifier et activer les bons partenaires (GSI, hyperscalers, consultants)
L'art du storytelling et de la transformation de chaque membre d'équipe en commercial puissance 10
Les erreurs culturelles à éviter et l'importance de l'intelligence émotionnelle
Comment structurer une équipe internationale et recruter les bons "champions"
Les pièges du marketing international et l'importance de la localisation

Un épisode stratégique qui révèle les clés pour transformer les partenariats en moteur de croissance internationale et réussir son expansion en EMEA sans brûler des millions d'euros.

Vous avez aimé cet épisode ?

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau pour les aider dans leur expansion internationale

👉 Notez le podcast 5 étoiles pour me soutenir

🎧 Pour voir l'épisode sur Youtube

Merci pour votre soutien !

▬▬▬▬▬▬▬▬▬▬

Où retrouver Thomas : https://www.linkedin.com/in/thomas-dussarat

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir VIVAGTM : https://www.viva-gtm.com

▬▬▬▬▬▬▬▬▬▬

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

Dans ce nouvel épisode d'Alliances, je reçois Thomas Dussarat, fondateur de VIVAGTM.

Dans cet épisode orienté stratégie internationale et partenariats, Thomas partage :

Sa méthode pour définir le bon ICP (Ideal Customer Profile) et analyser les marchés européens
L'importance de l'approche "Target Account" vs l'analyse macro du marché
Comment identifier et prioriser les bons pays selon la répartition des comptes G2K (2000 plus grandes entreprises mondiales)
Les 28 "moments de vérité" dans le parcours d'achat B2B et pourquoi 24 d'entre eux impliquent des partenaires
Comment "influencer les influenceurs" : sa technique pour identifier et activer les bons partenaires (GSI, hyperscalers, consultants)
L'art du storytelling et de la transformation de chaque membre d'équipe en commercial puissance 10
Les erreurs culturelles à éviter et l'importance de l'intelligence émotionnelle
Comment structurer une équipe internationale et recruter les bons "champions"
Les pièges du marketing international et l'importance de la localisation

Un épisode stratégique qui révèle les clés pour transformer les partenariats en moteur de croissance internationale et réussir son expansion en EMEA sans brûler des millions d'euros.

Vous avez aimé cet épisode ?

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau pour les aider dans leur expansion internationale

👉 Notez le podcast 5 étoiles pour me soutenir

🎧 Pour voir l'épisode sur Youtube

Merci pour votre soutien !

▬▬▬▬▬▬▬▬▬▬

Où retrouver Thomas : https://www.linkedin.com/in/thomas-dussarat

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir VIVAGTM : https://www.viva-gtm.com

▬▬▬▬▬▬▬▬▬▬

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Dans ce nouvel épisode d'Alliances, je reçois Thomas Dussarat, fondateur de VIVAGTM.

Dans cet épisode orienté stratégie internationale et partenariats, Thomas partage :

Sa méthode pour définir le bon ICP (Ideal Customer Profile) et analyser les marchés européens
L'importance de l'approche "Target Account" vs l'analyse macro du marché
Comment identifier et prioriser les bons pays selon la répartition des comptes G2K (2000 plus grandes entreprises mondiales)
Les 28 "moments de vérité" dans le parcours d'achat B2B et pourquoi 24 d'entre eux impliquent des partenaires
Comment "influencer les influenceurs" : sa technique pour identifier et activer les bons partenaires (GSI, hyperscalers, consultants)
L'art du storytelling et de la transformation de chaque membre d'équipe en commercial puissance 10
Les erreurs culturelles à éviter et l'importance de l'intelligence émotionnelle
Comment structurer une équipe internationale et recruter les bons "champions"
Les pièges du marketing international et l'importance de la localisation

Un épisode stratégique qui révèle les clés pour transformer les partenariats en moteur de croissance internationale et réussir son expansion en EMEA sans brûler des millions d'euros.

Vous avez aimé cet épisode ?

👉 Likez, commentez et abonnez-vous pour ne rien manquer

👉 Partagez-le à votre réseau pour les aider dans leur expansion internationale

👉 Notez le podcast 5 étoiles pour me soutenir

🎧 Pour voir l'épisode sur Youtube

Merci pour votre soutien !

▬▬▬▬▬▬▬▬▬▬

Où retrouver Thomas : https://www.linkedin.com/in/thomas-dussarat

Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships

Pour découvrir VIVAGTM : https://www.viva-gtm.com

▬▬▬▬▬▬▬▬▬▬

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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