Description
In this new episode of Alliances, I welcome Lilibeth Acuña, Partnership Manager at Lemlist, who has built a true revenue-generating partnership machine in less than two years.
Lilibeth joined Lemlist in March 2023 to launch their partnership program with absolutely no prior experience in this field.
Yet, thanks to her listening skills, strategic approach, and flawless execution, she has transformed partnerships into a major growth lever for Lemlist.
Today, partnerships represent nearly 12% of the company's annual recurring revenue ($3.8M ARR) and 15% of new acquisitions.
With her unique background combining video production, PR, and SaaS, I wanted to understand how she built this multi-tier partnership strategy and what lessons she can share with the partnerships community.
In this strategic episode on B2B partnerships, Lilibeth shares:
How she identified and capitalized on agency inbound leads from day one,
Her method for convincing leadership to invest in partnerships by proving ROI,
Building a two-tier program: Service Partners (agencies) and Affiliates,
Why she started with non-monetary benefits before adding revenue share,
Her influencer strategy: 20-80k followers, authentic content, upfront payment, and annual deals,
How to measure influencer ROI without UTMs through a data-based formula,
Key metrics: higher conversion rate, lower churn, and higher LTV than PLG,
How to involve the product team in partnership strategy,
A tactical episode that reveals how to transform partnerships into a growth machine in less than 2 years, with concrete and measurable results.
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🎧 Watch at the video on Youtube: https://youtu.be/PitAMXU6asw
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Where to find Lilibeth: https://www.linkedin.com/in/lilibethacuna
To discover Lemlist: https://www.lemlist.com/service-partners?r=0
Where to find Maxime: https://www.linkedin.com/in/maximeimbert-partnerships
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Find a new episode of Alliances every month to get the best techniques for developing your alliances and partnerships
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I'm Maxime Imbert, Fractional Head of Partnerships. I help B2B SaaS and Fintech companies build and implement their partnership strategy to succeed in their Go-to-Market and generate substantial revenue in the medium term. Building your ecosystem is a tremendous lever for exponentially increasing your revenues. I've made this my missionn to help as many Fintech and B2B SaaS companies as possible. Evaluate your strategy: https://calendly.com/maxime_imbert/30min
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