How MCP and AI agents rewire Tech Partnerships - Hami Neisari (Aircall) | Alliances

Description

In this new episode of Alliances, my guest Hami Neisari is one of the smartest and top Tech partnerships operator in the world.

Hami has spent seven years at Aircall watching the tech alliances job get rebuilt underneath him. He started out doing what he calls a BDR on steroids, building relationships with HubSpot, Salesforce and Zendesk.

Today he runs Tech Alliances and New Bets from inside the CRO org, and he splits his week between the partnerships that already pay work well and programs that did not exist a year ago.

Voice spent years as the channel everybody wanted to shrink because it was expensive and needed humans on the phone, and then AI agents turned it into the hottest thing in customer communication.

Aircall sits right in the middle of that shift with 23,000 customers and more than 300 integrations, and Hami is the guy who decides which of those integrations still deserve time and money. He is refreshingly honest about the parts nobody has figured out yet, himself included.

What we get into:

Why the readiness of GTM teams to work with partners is going down, and why his answer is upstream comarketing that lands reps on the deal with a pre-qualified opportunity already in hand.
What MCP actually changes on the ground, from connection times dropping from a few weeks to a few hours
Why he expects his team to get more senior without getting bigger, and why he wants people walking into every meeting with an artifact they built.
How he runs the integration portfolio like an investment manager, checking whether Aircall grows with each partner or quietly declines with them.
What New Bets means in practice, with six programs running on half of the team's time and a clear rule for killing the ones that don't take off.
Why partnerships stays a people business, and why he thinks the loudest voices in the space are not always the best operators.

If you run partnerships and you are wondering what your job looks like in eighteen months, start here.

-----

Guest: Hami Neisari - https://www.linkedin.com/in/hamineisari/

Host: Maxime Imbert - https://www.linkedin.com/in/maximeimbert-partnerships/

Share it around you and rate us five stars, it is what helps the show get discovered.

Check the video on Youtube: https://youtu.be/-DKNg1AiI0I

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations.
Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as:

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration.
We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships.

A Podcast for every Partnership Leader

Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level.

Ready to transform the way you collaborate and turn your alliances into a true growth engine?
Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy.

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this new episode of Alliances, my guest Hami Neisari is one of the smartest and top Tech partnerships operator in the world.

Today he runs Tech Alliances and New Bets from inside the CRO org, and he splits his week between the partnerships that already pay work well and programs that did not exist a year ago.

Voice spent years as the channel everybody wanted to shrink because it was expensive and needed humans on the phone, and then AI agents turned it into the hottest thing in customer communication.

What we get into:

Why the readiness of GTM teams to work with partners is going down, and why his answer is upstream comarketing that lands reps on the deal with a pre-qualified opportunity already in hand.
What MCP actually changes on the ground, from connection times dropping from a few weeks to a few hours
Why he expects his team to get more senior without getting bigger, and why he wants people walking into every meeting with an artifact they built.
How he runs the integration portfolio like an investment manager, checking whether Aircall grows with each partner or quietly declines with them.
What New Bets means in practice, with six programs running on half of the team's time and a clear rule for killing the ones that don't take off.
Why partnerships stays a people business, and why he thinks the loudest voices in the space are not always the best operators.

If you run partnerships and you are wondering what your job looks like in eighteen months, start here.

-----

Guest: Hami Neisari - https://www.linkedin.com/in/hamineisari/

Host: Maxime Imbert - https://www.linkedin.com/in/maximeimbert-partnerships/

Share it around you and rate us five stars, it is what helps the show get discovered.

Check the video on Youtube: https://youtu.be/-DKNg1AiI0I

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

In this new episode of Alliances, my guest Hami Neisari is one of the smartest and top Tech partnerships operator in the world.

Today he runs Tech Alliances and New Bets from inside the CRO org, and he splits his week between the partnerships that already pay work well and programs that did not exist a year ago.

Voice spent years as the channel everybody wanted to shrink because it was expensive and needed humans on the phone, and then AI agents turned it into the hottest thing in customer communication.

What we get into:

Why the readiness of GTM teams to work with partners is going down, and why his answer is upstream comarketing that lands reps on the deal with a pre-qualified opportunity already in hand.
What MCP actually changes on the ground, from connection times dropping from a few weeks to a few hours
Why he expects his team to get more senior without getting bigger, and why he wants people walking into every meeting with an artifact they built.
How he runs the integration portfolio like an investment manager, checking whether Aircall grows with each partner or quietly declines with them.
What New Bets means in practice, with six programs running on half of the team's time and a clear rule for killing the ones that don't take off.
Why partnerships stays a people business, and why he thinks the loudest voices in the space are not always the best operators.

If you run partnerships and you are wondering what your job looks like in eighteen months, start here.

-----

Guest: Hami Neisari - https://www.linkedin.com/in/hamineisari/

Host: Maxime Imbert - https://www.linkedin.com/in/maximeimbert-partnerships/

Share it around you and rate us five stars, it is what helps the show get discovered.

Check the video on Youtube: https://youtu.be/-DKNg1AiI0I

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this new episode of Alliances, my guest Hami Neisari is one of the smartest and top Tech partnerships operator in the world.

Today he runs Tech Alliances and New Bets from inside the CRO org, and he splits his week between the partnerships that already pay work well and programs that did not exist a year ago.

Voice spent years as the channel everybody wanted to shrink because it was expensive and needed humans on the phone, and then AI agents turned it into the hottest thing in customer communication.

What we get into:

Why the readiness of GTM teams to work with partners is going down, and why his answer is upstream comarketing that lands reps on the deal with a pre-qualified opportunity already in hand.
What MCP actually changes on the ground, from connection times dropping from a few weeks to a few hours
Why he expects his team to get more senior without getting bigger, and why he wants people walking into every meeting with an artifact they built.
How he runs the integration portfolio like an investment manager, checking whether Aircall grows with each partner or quietly declines with them.
What New Bets means in practice, with six programs running on half of the team's time and a clear rule for killing the ones that don't take off.
Why partnerships stays a people business, and why he thinks the loudest voices in the space are not always the best operators.

If you run partnerships and you are wondering what your job looks like in eighteen months, start here.

-----

Guest: Hami Neisari - https://www.linkedin.com/in/hamineisari/

Host: Maxime Imbert - https://www.linkedin.com/in/maximeimbert-partnerships/

Share it around you and rate us five stars, it is what helps the show get discovered.

Check the video on Youtube: https://youtu.be/-DKNg1AiI0I

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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