Field Marketing - Savoir influencer son marché - Mickael Eymauzy (Alan) | Alliances

Description

Dans ce nouvel épisode d'Alliances, je reçois Mickael Eymauzy, Lead Field Marketer chez Alan.

Après 16 ans dans des fonctions commerciales, il a basculé il y a deux ans et demi sur un métier que la plupart des boîtes françaises n'ont pas encore nommé : le field marketing.

Sa cible ? L'expertise comptable. Un secteur qu'il ne connaissait pas du tout quand on lui a confié le sujet.

Aujourd'hui il pilote un secteur et lead une équipe de sept field marketers répartis par verticale, du retail à l'hôtellerie restauration en passant par la fonction publique et la tech.

Ce qu'on aborde :

Le métier en clair : deux objectifs (notoriété et ouverture de portes),
Comment pénétrer un secteur dont on ignore tout, et pourquoi Alan choisit ses segments pour deux raisons opposées,
La vraie différence avec un sales : chercher des patterns dans un marché plutôt que traiter des comptes un par un,
Le job interne que personne ne voit : un partenariat signé mais pas communiqué aux sales ne produit rien,
Mesurer les MQL et l'ARR, et accepter que la brand awareness échappe en partie au reporting,
La culture IA d'Alan : 90% des 950 collaborateurs utilisent l'IA chaque jour, et pourquoi ça ne fait pas gagner du temps,
La BD de 18 pages sur la transparence des salaires, envoyée en papier aux 200 plus gros cabinets

Un épisode utile si vous construisez une fonction hybride entre marketing et commerce, ou si vous cherchez à installer une marque sur un secteur où vos leviers sales classiques ne prennent pas.

▬▬▬▬▬▬▬▬▬▬

Cet épisode vous a plu ?

👉 Likez, commentez et abonnez-vous

👉 Partagez-le à votre réseau

👉 Notez le podcast 5 étoiles

Vous pouvez aussi écouter cet épisode sur Youtube : https://youtu.be/c3Ng2_P3CPA

▬▬▬▬▬▬▬▬▬▬

Retrouvez Mickael Eymauzy sur LinkedIn : https://www.linkedin.com/in/mickael-eymauzy-9a05242b/

Retrouvez Maxime Imbert : https://www.linkedin.com/in/maximeimbert-partnerships

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations.
Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as:

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration.
We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships.

A Podcast for every Partnership Leader

Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level.

Ready to transform the way you collaborate and turn your alliances into a true growth engine?
Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy.

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Dans ce nouvel épisode d'Alliances, je reçois Mickael Eymauzy, Lead Field Marketer chez Alan.

Après 16 ans dans des fonctions commerciales, il a basculé il y a deux ans et demi sur un métier que la plupart des boîtes françaises n'ont pas encore nommé : le field marketing.

Sa cible ? L'expertise comptable. Un secteur qu'il ne connaissait pas du tout quand on lui a confié le sujet.

Aujourd'hui il pilote un secteur et lead une équipe de sept field marketers répartis par verticale, du retail à l'hôtellerie restauration en passant par la fonction publique et la tech.

Ce qu'on aborde :

Le métier en clair : deux objectifs (notoriété et ouverture de portes),
Comment pénétrer un secteur dont on ignore tout, et pourquoi Alan choisit ses segments pour deux raisons opposées,
La vraie différence avec un sales : chercher des patterns dans un marché plutôt que traiter des comptes un par un,
Le job interne que personne ne voit : un partenariat signé mais pas communiqué aux sales ne produit rien,
Mesurer les MQL et l'ARR, et accepter que la brand awareness échappe en partie au reporting,
La culture IA d'Alan : 90% des 950 collaborateurs utilisent l'IA chaque jour, et pourquoi ça ne fait pas gagner du temps,
La BD de 18 pages sur la transparence des salaires, envoyée en papier aux 200 plus gros cabinets

Un épisode utile si vous construisez une fonction hybride entre marketing et commerce, ou si vous cherchez à installer une marque sur un secteur où vos leviers sales classiques ne prennent pas.

▬▬▬▬▬▬▬▬▬▬

Cet épisode vous a plu ?

👉 Likez, commentez et abonnez-vous

👉 Partagez-le à votre réseau

👉 Notez le podcast 5 étoiles

Vous pouvez aussi écouter cet épisode sur Youtube : https://youtu.be/c3Ng2_P3CPA

▬▬▬▬▬▬▬▬▬▬

Retrouvez Mickael Eymauzy sur LinkedIn : https://www.linkedin.com/in/mickael-eymauzy-9a05242b/

Retrouvez Maxime Imbert : https://www.linkedin.com/in/maximeimbert-partnerships

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

Dans ce nouvel épisode d'Alliances, je reçois Mickael Eymauzy, Lead Field Marketer chez Alan.

Après 16 ans dans des fonctions commerciales, il a basculé il y a deux ans et demi sur un métier que la plupart des boîtes françaises n'ont pas encore nommé : le field marketing.

Sa cible ? L'expertise comptable. Un secteur qu'il ne connaissait pas du tout quand on lui a confié le sujet.

Aujourd'hui il pilote un secteur et lead une équipe de sept field marketers répartis par verticale, du retail à l'hôtellerie restauration en passant par la fonction publique et la tech.

Ce qu'on aborde :

Le métier en clair : deux objectifs (notoriété et ouverture de portes),
Comment pénétrer un secteur dont on ignore tout, et pourquoi Alan choisit ses segments pour deux raisons opposées,
La vraie différence avec un sales : chercher des patterns dans un marché plutôt que traiter des comptes un par un,
Le job interne que personne ne voit : un partenariat signé mais pas communiqué aux sales ne produit rien,
Mesurer les MQL et l'ARR, et accepter que la brand awareness échappe en partie au reporting,
La culture IA d'Alan : 90% des 950 collaborateurs utilisent l'IA chaque jour, et pourquoi ça ne fait pas gagner du temps,
La BD de 18 pages sur la transparence des salaires, envoyée en papier aux 200 plus gros cabinets

Un épisode utile si vous construisez une fonction hybride entre marketing et commerce, ou si vous cherchez à installer une marque sur un secteur où vos leviers sales classiques ne prennent pas.

▬▬▬▬▬▬▬▬▬▬

Cet épisode vous a plu ?

👉 Likez, commentez et abonnez-vous

👉 Partagez-le à votre réseau

👉 Notez le podcast 5 étoiles

Vous pouvez aussi écouter cet épisode sur Youtube : https://youtu.be/c3Ng2_P3CPA

▬▬▬▬▬▬▬▬▬▬

Retrouvez Mickael Eymauzy sur LinkedIn : https://www.linkedin.com/in/mickael-eymauzy-9a05242b/

Retrouvez Maxime Imbert : https://www.linkedin.com/in/maximeimbert-partnerships

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Dans ce nouvel épisode d'Alliances, je reçois Mickael Eymauzy, Lead Field Marketer chez Alan.

Après 16 ans dans des fonctions commerciales, il a basculé il y a deux ans et demi sur un métier que la plupart des boîtes françaises n'ont pas encore nommé : le field marketing.

Sa cible ? L'expertise comptable. Un secteur qu'il ne connaissait pas du tout quand on lui a confié le sujet.

Aujourd'hui il pilote un secteur et lead une équipe de sept field marketers répartis par verticale, du retail à l'hôtellerie restauration en passant par la fonction publique et la tech.

Ce qu'on aborde :

Le métier en clair : deux objectifs (notoriété et ouverture de portes),
Comment pénétrer un secteur dont on ignore tout, et pourquoi Alan choisit ses segments pour deux raisons opposées,
La vraie différence avec un sales : chercher des patterns dans un marché plutôt que traiter des comptes un par un,
Le job interne que personne ne voit : un partenariat signé mais pas communiqué aux sales ne produit rien,
Mesurer les MQL et l'ARR, et accepter que la brand awareness échappe en partie au reporting,
La culture IA d'Alan : 90% des 950 collaborateurs utilisent l'IA chaque jour, et pourquoi ça ne fait pas gagner du temps,
La BD de 18 pages sur la transparence des salaires, envoyée en papier aux 200 plus gros cabinets

Un épisode utile si vous construisez une fonction hybride entre marketing et commerce, ou si vous cherchez à installer une marque sur un secteur où vos leviers sales classiques ne prennent pas.

▬▬▬▬▬▬▬▬▬▬

Cet épisode vous a plu ?

👉 Likez, commentez et abonnez-vous

👉 Partagez-le à votre réseau

👉 Notez le podcast 5 étoiles

Vous pouvez aussi écouter cet épisode sur Youtube : https://youtu.be/c3Ng2_P3CPA

▬▬▬▬▬▬▬▬▬▬

Retrouvez Mickael Eymauzy sur LinkedIn : https://www.linkedin.com/in/mickael-eymauzy-9a05242b/

Retrouvez Maxime Imbert : https://www.linkedin.com/in/maximeimbert-partnerships

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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