The Partnership reset: Why AI is rewriting inbound, tooling & services - Peter Lorant & Chris Lavoie | Alliances

Description

I sat down with Chris Lavoie (Partnership Mastermind) and Peter Lorant (ex-HubSpot, Zendesk, Google, Workday and SAP ) to have an open discussion on AI and the impact on partner teams

Chris runs Partnership Mastermind, training 500+ partnership pros. Peter spent 30+ years at the biggest tech companies. He's seen every tech revolution. This one's the biggest.

Here's what hit different:

Inbound is dead, partners is one of the answer: Marketing boards are panicking. The pipeline from inbound? Gone. Companies are flipping couch cushions for demand. Partnerships is the only channel with real conversion. But here's the catch: no more hiring sprees. Revenue per FTE is king. Lovable does $3-6M ARR per employee. You do more with less, or you're out.
AI tooling is eating partner tech: Partner tools always got the scraps. Marketing gets $2, Sales gets $3, Partnerships gets $1. Now Salesforce launched headless agentic experiences. The future? No logging into 20 tools. Agents run workflows, partner tech becomes APIs. If your moat is UI, you're cooked.
SI partners are in freefall: 71% of CIOs cut SI budgets to fund AI (Anthropic, OpenAI). The $100K implementation projects? Agents do that now. SIs used to wait for vendor playbooks. That's over. No handbook anymore. Workflows change weekly. Get technical fast or lose 30-40%
The top 1% go all in: Peter's HubSpot playbook: let a thousand flowers bloom. Everyone experiments, documents, votes every 2 months on top 3 use cases, codifies, trains everyone. Mass personalization unlocks the long tail. Chris's advice: audit your month. What took 10 hours AI does in 10 minutes? Copywriting, follow-ups, prioritization.
The messy middle: We overestimate short-term, underestimate long-term. Everyone works harder, not less. But efficiency gains are real. Experiment, don't freeze. This isn't hype. This is the reset.

Did you enjoy this episode?

👉 Like, comment, subscribe and rate 5 stars

Watch at the episode on Youtube: https://youtu.be/7nWDmv70Z3U

▬▬▬▬▬▬▬▬▬▬

#partnerships #AI #partnerstrategy #SaaS #agenticAI #inbound #gtm

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I'm Maxime Imbert, Operating Partner Partnerships. I help B2B SaaS, AI native companies and Fintech build partnership strategies that actually drive revenue. Strategy call: https://calendly.com/maxime_imbert/30min

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations.
Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as:

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration.
We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships.

A Podcast for every Partnership Leader

Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level.

Ready to transform the way you collaborate and turn your alliances into a true growth engine?
Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy.

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

I sat down with Chris Lavoie (Partnership Mastermind) and Peter Lorant (ex-HubSpot, Zendesk, Google, Workday and SAP ) to have an open discussion on AI and the impact on partner teams

Chris runs Partnership Mastermind, training 500+ partnership pros. Peter spent 30+ years at the biggest tech companies. He's seen every tech revolution. This one's the biggest.

Here's what hit different:

Inbound is dead, partners is one of the answer: Marketing boards are panicking. The pipeline from inbound? Gone. Companies are flipping couch cushions for demand. Partnerships is the only channel with real conversion. But here's the catch: no more hiring sprees. Revenue per FTE is king. Lovable does $3-6M ARR per employee. You do more with less, or you're out.
AI tooling is eating partner tech: Partner tools always got the scraps. Marketing gets $2, Sales gets $3, Partnerships gets $1. Now Salesforce launched headless agentic experiences. The future? No logging into 20 tools. Agents run workflows, partner tech becomes APIs. If your moat is UI, you're cooked.
SI partners are in freefall: 71% of CIOs cut SI budgets to fund AI (Anthropic, OpenAI). The $100K implementation projects? Agents do that now. SIs used to wait for vendor playbooks. That's over. No handbook anymore. Workflows change weekly. Get technical fast or lose 30-40%
The top 1% go all in: Peter's HubSpot playbook: let a thousand flowers bloom. Everyone experiments, documents, votes every 2 months on top 3 use cases, codifies, trains everyone. Mass personalization unlocks the long tail. Chris's advice: audit your month. What took 10 hours AI does in 10 minutes? Copywriting, follow-ups, prioritization.
The messy middle: We overestimate short-term, underestimate long-term. Everyone works harder, not less. But efficiency gains are real. Experiment, don't freeze. This isn't hype. This is the reset.

Did you enjoy this episode?

👉 Like, comment, subscribe and rate 5 stars

Watch at the episode on Youtube: https://youtu.be/7nWDmv70Z3U

▬▬▬▬▬▬▬▬▬▬

#partnerships #AI #partnerstrategy #SaaS #agenticAI #inbound #gtm

▬▬▬▬▬▬▬▬▬▬

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

I sat down with Chris Lavoie (Partnership Mastermind) and Peter Lorant (ex-HubSpot, Zendesk, Google, Workday and SAP ) to have an open discussion on AI and the impact on partner teams

Chris runs Partnership Mastermind, training 500+ partnership pros. Peter spent 30+ years at the biggest tech companies. He's seen every tech revolution. This one's the biggest.

Here's what hit different:

Inbound is dead, partners is one of the answer: Marketing boards are panicking. The pipeline from inbound? Gone. Companies are flipping couch cushions for demand. Partnerships is the only channel with real conversion. But here's the catch: no more hiring sprees. Revenue per FTE is king. Lovable does $3-6M ARR per employee. You do more with less, or you're out.
AI tooling is eating partner tech: Partner tools always got the scraps. Marketing gets $2, Sales gets $3, Partnerships gets $1. Now Salesforce launched headless agentic experiences. The future? No logging into 20 tools. Agents run workflows, partner tech becomes APIs. If your moat is UI, you're cooked.
SI partners are in freefall: 71% of CIOs cut SI budgets to fund AI (Anthropic, OpenAI). The $100K implementation projects? Agents do that now. SIs used to wait for vendor playbooks. That's over. No handbook anymore. Workflows change weekly. Get technical fast or lose 30-40%
The top 1% go all in: Peter's HubSpot playbook: let a thousand flowers bloom. Everyone experiments, documents, votes every 2 months on top 3 use cases, codifies, trains everyone. Mass personalization unlocks the long tail. Chris's advice: audit your month. What took 10 hours AI does in 10 minutes? Copywriting, follow-ups, prioritization.
The messy middle: We overestimate short-term, underestimate long-term. Everyone works harder, not less. But efficiency gains are real. Experiment, don't freeze. This isn't hype. This is the reset.

Did you enjoy this episode?

👉 Like, comment, subscribe and rate 5 stars

Watch at the episode on Youtube: https://youtu.be/7nWDmv70Z3U

▬▬▬▬▬▬▬▬▬▬

#partnerships #AI #partnerstrategy #SaaS #agenticAI #inbound #gtm

▬▬▬▬▬▬▬▬▬▬

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

I sat down with Chris Lavoie (Partnership Mastermind) and Peter Lorant (ex-HubSpot, Zendesk, Google, Workday and SAP ) to have an open discussion on AI and the impact on partner teams

Chris runs Partnership Mastermind, training 500+ partnership pros. Peter spent 30+ years at the biggest tech companies. He's seen every tech revolution. This one's the biggest.

Here's what hit different:

Inbound is dead, partners is one of the answer: Marketing boards are panicking. The pipeline from inbound? Gone. Companies are flipping couch cushions for demand. Partnerships is the only channel with real conversion. But here's the catch: no more hiring sprees. Revenue per FTE is king. Lovable does $3-6M ARR per employee. You do more with less, or you're out.
AI tooling is eating partner tech: Partner tools always got the scraps. Marketing gets $2, Sales gets $3, Partnerships gets $1. Now Salesforce launched headless agentic experiences. The future? No logging into 20 tools. Agents run workflows, partner tech becomes APIs. If your moat is UI, you're cooked.
SI partners are in freefall: 71% of CIOs cut SI budgets to fund AI (Anthropic, OpenAI). The $100K implementation projects? Agents do that now. SIs used to wait for vendor playbooks. That's over. No handbook anymore. Workflows change weekly. Get technical fast or lose 30-40%
The top 1% go all in: Peter's HubSpot playbook: let a thousand flowers bloom. Everyone experiments, documents, votes every 2 months on top 3 use cases, codifies, trains everyone. Mass personalization unlocks the long tail. Chris's advice: audit your month. What took 10 hours AI does in 10 minutes? Copywriting, follow-ups, prioritization.
The messy middle: We overestimate short-term, underestimate long-term. Everyone works harder, not less. But efficiency gains are real. Experiment, don't freeze. This isn't hype. This is the reset.

Did you enjoy this episode?

👉 Like, comment, subscribe and rate 5 stars

Watch at the episode on Youtube: https://youtu.be/7nWDmv70Z3U

▬▬▬▬▬▬▬▬▬▬

#partnerships #AI #partnerstrategy #SaaS #agenticAI #inbound #gtm

▬▬▬▬▬▬▬▬▬▬

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Alliances

Alliances: The Podcast on Strategic Partnerships

Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world.

In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill.

Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights.

These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations.

Why Listen to Alliances?

Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you.

It delivers practical answers and actionable tools to help you:

Understand why and how strategic partnerships can accelerate your growth and revenue.
Identify high-impact collaboration opportunities for your organization.
Set up effective processes to manage and sustain your alliances.
Avoid common pitfalls and maximize the value of professional relationships.

Insightful, Action-Oriented Conversations

Finding the right partners.
Negotiating and structuring agreements.
Integrating partnerships into the company’s overall strategy.
Measuring performance and refining the relationship over time.

From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored.

Authentic insights & diverse topics

A Podcast for every Partnership Leader

Together, let’s build partnerships that create real value.

Available on all major podcast platforms and on YouTube.

https://www.youtube.com/@Alliancespodcast

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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