B2B Business Class

Description

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

25 episodes

Niching Down for Greater Success in B2B Marketing
Trying to be everything and selling to everyone is a path that any business should avoid at all costs. In fact, the more you are able to niche down and be an authority in your space, the more successful you will be. It’s also about being vulnerable, practicing empathy, and creating trust with your expertise so that you can build relationships effectively. How can B2B marketers do this? How can they nail that niche? How can AI enable them to do their work more efficiently with the same resources? Join us as we take off with Bart Caylor (https://www.linkedin.com/in/bartcaylor/) to talk about how B2B marketers can scale better by identifying that niche to focus on. During our flight, Bart provides some actionable B2B marketing advice, shares his predictions for LinkedIn, and talks to us about how to get it right in B2B content marketing. Join us as we discuss: - Actionable B2B marketing advice [02:51] - How to become an authority in your space [10:15] - Predictions for the LinkedIn creator economy in 2024 [14:39] - What B2B content techniques work and don’t work [21:02] Check out these resources we mentioned during the podcast: - Caylor Solutions (https://www.caylor-solutions.com/) - The Higher Ed Marketer Podcast (https://www.higheredmarketerpodcast.com) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=30d0d7117cc346a2), or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on October 24, 2023
Why You Need to Run From Marketing Agencies That Promise You Everything
“Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp (https://www.linkedin.com/in/christian-klepp-einblickconsulting/?originalSubdomain=ca), Owner of EINBLICK Consulting (https://www.einblick.co/), has one word of advice for anyone considering their services — run. Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers. Join us as we discuss: - How a passion for linguistics opens business doors (4:53) - The “integrated marketing communications” dilemma (19:39) - Avoiding the AI-generated content marketing pitfall (25:53) Check out these resources we mentioned during the podcast: B2B Marketers on a Mission (https://www.einblick.co/podcasts/) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=30d0d7117cc346a2), or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on October 17, 2023
Why Relationships Are B2B Marketing’s Most Valuable Commodity
B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but when it comes right down to it, B2B mediums like podcasting are about building relationships. And when it comes to relationships, Jackie Aubel (https://www.linkedin.com/in/jaclynaubel/), Senior Content Marketing Manager at ServiceTitan (https://www.servicetitan.com/), knows a thing or two. Not only has she hosted over 200 podcast episodes, including ServiceTitan’s Toolbox for the Trades (https://www.servicetitan.com/podcast), but she’s also a mental health advocate with a Master’s in Marriage and Family Therapy. If you’re questioning how behavioral science ties into business relationships, the answer might surprise you… Join us as we discuss: - How Covid helped fuel ServiceTitan’s content machine (7:24) - Pros and cons of audio versus visual B2B marketing mediums (15:47) - The keys to success in B2B marketing and sales (27:10) Check out these resources we mentioned during the podcast: - Toolbox for the Trades (https://www.servicetitan.com/podcast) Podcast - Dare to Lead (https://brenebrown.com/hubs/dare-to-lead/) by Brene Brown - Nicole Lepera (The Holistic Psychologist) (https://www.instagram.com/the.holistic.psychologist/?hl=en) To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
38min | Published on October 10, 2023
Worry About Creating Value First: Why Trust Is the Greatest Money Printer
This episode was not brought to you by ChatGPT. Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of the Digital Growth Institute (https://www.digitalgrowth.com/), thinks the absence of human experience is what gives AI content its artificial flavor. It’s passing on our experience that creates real value for people. And as James Robert said, if you focus on creating value for others first, the cash will start flowing. Tune in to our premiere episode to hear the best-selling author’s takes on mastering the business mindset and guiding the entrepreneurs of tomorrow. Join us as we discuss: - (4:30) Entrepreneurial lessons learned as a former punk rock frontman - (14:28) Why creating value for others is about more than feel-good stories - (25:11) If AI technology is the gateway to commoditized knowledge Check out these resources we mentioned during the podcast: - Banking on Digital Growth (https://www.digitalgrowth.com/podcast) Podcast - Banking on Digital Growth (https://www.amazon.com/Banking-Digital-Growth-Strategic-Marketing/dp/1544507720/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=&__hstc=233688449.9d0b71fc2a4b7987126441434bcc191f.1691468061582.1691468061582.1691468061582.1&__hssc=233688449.1.1691468061583&__hsfp=2968214243&hsCtaTracking=143c068f-a4a6-49fc-86d8-a9b395934ab2%7C47387d07-d1a0-4925-9deb-7fa823fce9c7) by James Robert Lay - The Millionaire Next Door (https://www.amazon.com/Millionaire-Next-Door-Surprising-Americas/dp/1589795474) by Thomas J. Stanley and William D. Danko - Rich Dad Poor Dad (https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194) by Robert T. Kiyosaki - Strategic Coach (https://www.strategiccoach.com/) with Dan Sullivan To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on October 3, 2023
Teaser - B2B Business Class
Coming this Summer. Join us for not only the takeoff of your B2B journey, but an experience that will elevate your success and career. Hosted on Ausha. See ausha.co/privacy-policy for more information.
49sec | Published on May 16, 2023

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