Description
“Integrated marketing communications” has become a big buzzphrase among B2B agencies.
They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run.
Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers.
Join us as we discuss:
- How a passion for linguistics opens business doors (4:53)
- The “integrated marketing communications” dilemma (19:39)
- Avoiding the AI-generated content marketing pitfall (25:53)
Check out these resources we mentioned during the podcast:
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