Why You Need to Run From Marketing Agencies That Promise You Everything | B2B Business Class

Description

“Integrated marketing communications” has become a big buzzphrase among B2B agencies.

They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run.

Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers.

Join us as we discuss:

- How a passion for linguistics opens business doors (4:53)

- The “integrated marketing communications” dilemma (19:39)

- Avoiding the AI-generated content marketing pitfall (25:53)

Check out these resources we mentioned during the podcast:

B2B Marketers on a Mission

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

“Integrated marketing communications” has become a big buzzphrase among B2B agencies.

Join us as we discuss:

- How a passion for linguistics opens business doors (4:53)

- The “integrated marketing communications” dilemma (19:39)

- Avoiding the AI-generated content marketing pitfall (25:53)

Check out these resources we mentioned during the podcast:

B2B Marketers on a Mission

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

“Integrated marketing communications” has become a big buzzphrase among B2B agencies.

Join us as we discuss:

- How a passion for linguistics opens business doors (4:53)

- The “integrated marketing communications” dilemma (19:39)

- Avoiding the AI-generated content marketing pitfall (25:53)

Check out these resources we mentioned during the podcast:

B2B Marketers on a Mission

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

“Integrated marketing communications” has become a big buzzphrase among B2B agencies.

Join us as we discuss:

- How a passion for linguistics opens business doors (4:53)

- The “integrated marketing communications” dilemma (19:39)

- Avoiding the AI-generated content marketing pitfall (25:53)

Check out these resources we mentioned during the podcast:

B2B Marketers on a Mission

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About B2B Business Class

Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.

Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements.

Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.

Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.

No matter your experience level, there's always something to learn and new techniques to discover.

So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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