Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

481 episodes

278) Direct Mail Marketing: Why the Mailbox is the New Inbox
Direct mail marketing may feel nostalgic to some. Yet, in a digital world dominated by social media and mobile technology, direct mail is still a reliable channel that delivers point-blank engagement with consumers. As David Fink (https://www.linkedin.com/in/davidlfink/), CEO and Co-founder at Postie (https://postie.com/), put it, direct mail puts control of your financial brand’s narrative back in your hands. David tells us how direct mail marketing can be used to proactively educate customers and lay the foundation for your brand’s story. Join us as we discuss: - Why financial leaders often get stuck in the present moment (4:50) - Direct mail marketing’s transformation in the digital age (17:10) - How you can leverage direct mail in customer engagement (26:13) Check out these resources we mentioned during the podcast: - David Fink (https://www.linkedin.com/in/davidlfink/) - Postie (https://postie.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
39min | Published on March 7, 2023
277) Embedded Finance and Fintech: Provide a Frictionless Delight
Despite all the buzz around embedded finance and fintech, traditional ways of thinking still find a way to contradict innovation. Part of the problem is a knowledge gap among financial leaders: they know fintech is the future of the industry, but they don’t truly understand what that means. Joe Keeley (https://www.linkedin.com/in/joekeeley/), CEO and Co-founder at Justifi (https://www.justifi.ai/), believes if these companies want to harness the power of embedded finance and pivot into fintech, they have to change their perspective — fast. Joe gives us an inside peek at the current state of payment platforms and why many of them are trying to find value in all the wrong places. Join us as we discuss: - The need for a widespread mindset shift toward fintech (4:34) - Inefficient data collection processes in traditional banks (10:22) - Optimizing payment platforms and expanding services (17:14) Check out these resources we mentioned during the podcast: - Joe Keeley (https://www.linkedin.com/in/joekeeley/) - Justifi (https://www.justifi.ai/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
39min | Published on March 6, 2023
276) Digital Onboarding: Communication Keeps Customers
Digital onboarding, or lack thereof, is often an afterthought as financial brands chase new account applications. However, can banks and credit unions really label a fresh account as a win if all it does is collect cobwebs? Laurie McLachlan (https://www.linkedin.com/in/lauriemclachlan/), CMO at Digital Onboarding, Inc. (https://www.digitalonboarding.com/), thinks financial brands have an abandonment problem, and they won’t be able to fix it until they step back and accept it. Laurie argues that throwing more information at account holders won’t cure attrition unless institutions help their clients understand it. Join us as we discuss: - Why most official account abandonment numbers are fickle (6:53) - The difference between communicating and helping (16:23) - How referral programs help build better relationships (32:17) Check out these resources we mentioned during the podcast: - laurie@digitalonboarding.com (mailto:laurie@digitalonboarding.com) - Laurie McLachlan (https://www.linkedin.com/in/lauriemclachlan/) - Digital Onboarding, Inc. (https://www.digitalonboarding.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
39min | Published on February 28, 2023
275) Why Community Financial Brands Are Falling Behind: The Danger of the Status Quo
Community financial brands coasted for decades on a positive reputation built on trust. Consumers believed that these banks and credit unions had their best interests at heart, but the rapid rise of fintechs has put these brands on notice. Now, many of those same customers worry that smaller institutions may not have what it takes to keep up with digital innovation. Gabe Krajicek (https://www.linkedin.com/in/gmkrajicek/), CEO of Kasasa (https://www.kasasa.com/offer-kasasa), tells us how community FIs can shed this technology lag misconception and become local leaders in transformation. Join us as we discuss: - How community institutions are mistaking understanding for feeling (5:19) - Alternative routes for community brand and fintech collaborations (13:01) - Why AI will never replace the human connection (26:02) Check out these resources we mentioned during the podcast: - Gabe Krajicek (https://www.linkedin.com/in/gmkrajicek/) - Kasasa (https://www.kasasa.com/offer-kasasa) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on February 27, 2023
274) Finding the Cure for Workaholism — Personal Transformation From the Inside Out
Personal transformation means different things to different people. Still, one thing remains constant: if one wishes to transform, one must be willing to change. If we’re unwilling to address our self-destructive patterns and behaviors, our mental health will become a victim of complacency. If we want to transform ourselves and our teams, we must first cure our mindset. Peggy Van de Plassche (https://www.linkedin.com/in/peggy-van-de-plassche/), mental health advocate and author of Paris, Mushrooms, and Me (https://peggyvandeplassche.com/), shares her transformation journey and why psychedelic drugs could be your self-care solution. Join us as we discuss: - Why we must transform organizations from the inside out (3:26) - The messiness of personal growth and workaholism (10:06) - Contextual truth and the psychedelic stigma (22:29) Check out these resources we mentioned during the podcast: Peggy Van de Plassche (https://www.linkedin.com/in/peggy-van-de-plassche/) Peggyvandeplassche.com (https://peggyvandeplassche.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
39min | Published on February 21, 2023
273) Brands Sell, People Tell: Why Your Audience Craves Influencer Marketing
Influencer and affiliate marketing have taken the digital world by storm this decade. The reason is simple: people trust people. Customers don’t want to be sold to by a faceless financial organization. They want to engage with trusted people who can bridge their needs to your product or service. Alana Levine (https://www.linkedin.com/in/alanalevine/), Chief Revenue Officer at Fintel Connect (https://www.fintelconnect.com/), tells us why your institution or fintech should consider influencer and affiliate marketing for your digital strategy. Join us as we discuss: - The evolution of third-party influencer marketing relationships (7:50) - How smaller institutions can build brand equity through influencers (13:37) - Why having ROI measurement in place is critical for partnerships (21:59) Check out these resources we mentioned during the podcast: - Alana Levine (https://www.linkedin.com/in/alanalevine/) - alana@fintelconnect.com (mailto:alana@fintelconnect.com) - Fintel Connect (https://www.fintelconnect.com/) - 5 Essential Metrics that Prove the Marketing Strategy Works (https://thefinancialbrand.com/news/bank-marketing/5-essential-metrics-that-prove-your-banks-marketing-strategy-works-154829/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on February 20, 2023
272) No-Fail Communication: Getting Comfortable With Digital Dialogues
Communication failure is often the number one cause of productivity setbacks in the workplace. As digital communication channels continue to evolve and spread, how do we ensure we’re providing clarity in context to our colleagues? Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/), Operations Lead at the Digital Growth Institute (https://www.digitalgrowth.com/), gives her thoughts on cutting through confusion as we break down Michael Hyatt’s book No-Fail Communication (https://nofailcommunication.com/). In this installment of our Behind the Cover series, we get out of the communication comfort zone and explore dialogue in a digital-first world. Join us as we discuss: - A need for intentionality in communication self-awareness (4:06) - Why your environment and focus matter in video calls (18:48) - Getting your team to buy in through a culture of inclusivity (34:08) Check out these resources we mentioned during the podcast: - No-Fail Communication: 13 Workplace Communication Problems and How to Fix Them (https://nofailcommunication.com/) - Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/) - audrey@digitalgrowth.com (mailto:audrey@digitalgrowth.com) - jrwlay@digitalgrowth.com (mailto:jrwlay@digitalgrowth.com) - Kolbe Index (https://www.kolbe.com/kolbe-a-index/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
49min | Published on February 14, 2023
271) The Big Lie: Financial Inclusion in a Digital Platform Economy
Data continues to gain momentum as the commodity of choice in our global economy. As a result, digital assets have now gained a foothold on the balance sheets of the world’s most powerful banks. Emmanuel Daniel (https://www.linkedin.com/in/emmanuel-daniel-5764482/), Founder of The Asian Banker (https://www.theasianbanker.com/) and author of The Great Transition (https://www.emmanueldaniel.com/the-great-transition/), worries we may be evolving into a platform-based economy in which all data is financialized. Yet, he believes if individuals can take back the power over their wealth through personalized finance, society will be all the better for it. Join us as we discuss: - Why humans have an unquenchable urge to tame data (6:03) - Decentralized assets and the future network economy (19:11) - How personalized finance can change wealth management (29:57) Check out these resources we mentioned during the podcast: - emmanueldaniel.com (https://www.emmanueldaniel.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
42min | Published on February 13, 2023
270) The Human Narrative in Technology: A Digital-Traditional Collaboration
Many traditional incumbent banks are struggling to offer digital services that meet customers’ expectations. Some have adopted a mindset that simply injecting new technology into their product is equivalent to real transformation. Maurice Lisi (https://www.linkedin.com/in/mauricelisi/), Head of Direct Channels at BPER: Banca (https://www.bper.it/), argues that what traditional bankers really think is digital leaders don’t understand the complexities of banking. Until these incumbent institutions and digital pioneers collaborate and integrate, traditional organizations will continue to fail consumers. Join us as we discuss: - How traditional banks are neglecting the human experience (3:49) - Incumbent banks blending with digital tech from the bottom-up (15:01) - Why you need to give the “why” to gain support for change (22:56) Check out these resources we mentioned during the podcast: - Maurice Lisi (https://www.linkedin.com/in/mauricelisi/) - MauriceLisi.me (https://mauricelisi.me/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on February 7, 2023
269) Give Them the Why: The New Age of Millennial Leadership in Finance
Leadership lessons can come in all shapes and sizes, but what if we approached them through the lens of storytelling? Stories evoke feelings, and through feelings, we find purpose. Great leaders can empower teams by recognizing each impactful moment because once they gloss over the day-to-day, the greater story suffers for it. Garick Giroir (https://www.linkedin.com/in/garickgiroir/), Marketing Strategist at Louisiana Federal Credit Union (https://www.louisianafcu.org/), tells us why a mix of nostalgia and curiosity is encouraging millennial leaders to give their teams the “why” through storytelling. Join us as we discuss: - Leadership lessons from a millennial’s perspective (6:06) - How Dungeons and Dragons echos storytelling in leadership (16:38) - Framing purpose for your team by giving them the “why” (32:19) Check out these resources we mentioned during the podcast: - Garick Giroir (https://www.linkedin.com/in/garickgiroir/) - Louisiana Federal Credit Union (https://www.louisianafcu.org/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
49min | Published on February 6, 2023

1…19 20 21 22 23…49