Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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481 episodes

298) Know Thyself: How Financial Leaders Can Leverage Conative Self-Awareness
Our workaholic society often puts personal intelligence on a pedestal. But it’s our natural problem-solving instincts, or conative skills, that tend to make or break teams. That’s why the Digital Growth Institute is a major proponent of the Kolbe A Index (https://www.kolbe.com/), an evaluation that identifies how people “get things done.” In this episode of our Exponential Insights series, Ross Slater (https://www.linkedin.com/in/rossslater/), Partner and VP at Reach Capabilities (https://reachcapabilities.com/) and certified Kolbe consultant, tells us how the test can boost your team’s confidence , increase productivity, and reduce stress. As Ross said, if you and your team know yourselves, then you can do anything. By understanding ourselves, we can begin to understand each other. Join us as we discuss: - Why our conative abilities matter in professional team chemistry (8:19) - When conative cloning can harm your long-term outlook (18:36) - The future of prompt engineering in AI language learning models (29:14) Check out these resources we mentioned during the podcast: - Ross Slater (https://www.linkedin.com/in/rossslater/) - Reach Capabilities (https://reachcapabilities.com/) - Kolbe (https://www.kolbe.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on May 16, 2023
297) Sell From the Subconscious: Removing Friction With Neuromarketing
Neuroscientific studies have confirmed that our subconscious desires dictate most of the everyday choices we make. In other words, our human brains naturally tend to side with emotions over logic in decision-making, which is why several financial brands are now incorporating behavioral sciences into their marketing strategies. But this mode of thinking doesn’t stop with consumers. Roger Dooley (https://www.linkedin.com/in/dooley/), author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (https://www.rogerdooley.com/books/brainfluence/), explains why your optimum customer experience will never exceed that of your employees. In this episode of our Exponential Insights series, we unpack why it’s time for financial leaders to start getting in touch with their emotions. Join us as we discuss: - Measuring emotional variables in leadership performance (4:19) - Real-world examples of a frictionless customer experience (11:15) - Neuroscience and the pursuit of empathetic self-awareness (21:20) Check out these resources we mentioned during the podcast: - Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (https://www.rogerdooley.com/books/brainfluence/) - Friction: The Untapped Force That Can Be Your Most Powerful Advantage (https://www.rogerdooley.com/books/friction/) - RogerDooley.com (https://www.rogerdooley.com/) - Roger Dooley (https://www.linkedin.com/in/dooley/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on May 15, 2023
296) Stop Scaling Mediocrity: Curating Confidence Through Video in the Age of AI
Automation is dominating the marketing world with the continuing rise of regenerative AI. But as humanity continues its infant journey in this new frontier, many people are getting caught up in a lifeless deluge of digital pollution. And as returning guest Ethan Beute (https://www.linkedin.com/in/ethanbeute/), Chief Evangelist at BombBomb (https://bombbomb.com/?utm_medium=social&utm_source=linkedin&utm_campaign=Social_Pages) and co-author of Human-Centered Communication (https://bombbomb.com/book/human-centered/), suggested, people’s trust in digital content will further erode the worse the noise gets. In this episode of our Exponential Insights series, we examine why video could be the great differentiator in human relationships for financial leaders and their brands in the Age of AI. Join us as we discuss: - How video builds trust and differentiates your brand (8:02) - Communicating confidence in commercial relationships (22:07) - The dangers of producing AI-generated video at scale (35:54) Check out these resources we mentioned during the podcast: - ethan@bombbomb.com (mailto:ethan@bombbomb.com) - Ethan Beute (https://www.linkedin.com/in/ethanbeute/) - Human-Centered Communication: A Business Case Against Digital Pollution (https://bombbomb.com/book/human-centered/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
46min | Published on May 9, 2023
295) The Path to 100: Financial Wellbeing in a Longevity Contingency Plan
What if someone born today could comfortably live to 100 or even 150? As medical science and technology continue to advance exponentially, human life expectancy could reach unprecedented heights. A doubled lifespan sounds like a medical miracle, but it could come with some side effects, specifically in your retirement planning. In this episode of our Exponential Insights series, Steve Swanston (https://www.linkedin.com/in/sswanston/), Executive VP of Sales, Revenue, and Marketing at Velocity Solutions (https://myvelocity.com/), talks with us about financial wellbeing and longevity. Steve shares his thoughts on a pervasive instant gratification culture’s toll on personal health and why financial leaders need to start thinking about coaching people on extended life expectancies. Join us as we discuss: - Promoting good health habits with a positive mindset (8:20) - Measuring progress over perfection in personal wellbeing (20:19) - Why financial coaching will be critical in a future of longevity (32:35) Check out these resources we mentioned during the podcast: - sswanston@myvelocity.com (mailto:sswanston@myvelocity.com) -Steve Swanston (https://www.linkedin.com/in/sswanston/) - Velocity Solutions (https://myvelocity.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
42min | Published on May 8, 2023
294) Citizenship Leads to Ownership: Finding Community in a Networked World
The birth of social media spurned an exciting rise of digital communities in the early 2000s. But now the medium has become a frenetic networking pool exhausted of genuine empathy and belonging on major platforms. So how can financial brands bring their members together in a real community? To Penny Power (https://www.linkedin.com/in/pennypower/), Co-Owner Director of Business is Personal (https://www.pennypower.co.uk/), the answer is obvious — banks and credit unions can build a community by solving its citizen’s pains. In this episode of our Exponential Insights series, Penny shares how her tech background shaped her mission to coach business leaders on the necessity of community for disconnected people. Join us as we discuss: - Empathy and collaborating to achieve results through community (6:42) - Why financial leaders struggle to build communities (22:24) - Gaining ownership through the power of citizenship (37:34) Check out these resources we mentioned during the podcast: - penny@pennypower.co.uk (mailto:penny@pennypower.co.uk) - Penny Power (https://www.linkedin.com/in/pennypower/) - Business is Personal (https://www.pennypower.co.uk/business-is-personal-now-on-spotify/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on May 2, 2023
293) When the W2 Loses Its Shine: Shifting Mindset by Firing Your Old Self
The winds of change are blowing as financial leaders frantically search for answers in a chaotic banking sector. Many bank and credit union teams anxiously anticipate how these uncertain economic times may impact their lives. Yet Career and Life Coach Chuck Allen (https://www.linkedin.com/in/coolchangepodcast/), host of the Cool Change (https://coolchangepodcast.com/podcast) podcast, says people can’t afford to get caught up in past experiences and future hypotheticals. Rather, only by being fully aware of the present moment can we navigate the changes happening today. In this episode of our Exponential Insights, Chuck tells us how to find value in every experience and ride the waves of cool change. Join us as we discuss: - Why waiting for perfect circumstances is a modern epidemic (5:28) - A reformed executive’s definition of “cool change” (14:54) - Gaining valuable insight from difficult experiences (25:52) Check out these resources we mentioned during the podcast: - Cool Change (https://coolchangepodcast.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on May 1, 2023
292) Components of Growth: Empathy, Patience, and Presence
Digital Growth is a key component to just about any strategy these days. So, how do we achieve this? Is it experience? Collaboration? Principals? It's all those pieces and more. In this episode, we talk about all things growth and collaboration with Justin Breen (https://www.linkedin.com/in/justinbreen1/) & Mark Fujiwara (https://www.linkedin.com/in/fujiwarapm/). Join us as we break down how collaboration can be a catalyst for exponential growth at your financial brand or fintech: - How your mindset can align you with the best or worst opportunities (8:45) - Principals matter. It's what will define your experience (13:30) - Presence plays a much bigger piece to success than you might think (19:42) - The importance of surrounding yourself with good people (32:14) Check out these resources we mentioned during the podcast: - Justin’s New Book, Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First (https://www.amazon.com/Epic-Life-Collaborative-Companies-Putting-ebook/dp/B0B7QLBDLM) - Mark’s New Book, Superior Results -Coming soon! You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/episode/3DS40kGDVBSIodUfGTbvWI), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on April 25, 2023
291) Blockchain and NFTs: Build Ecstatic Engagement With Your Target Community
As the internet economy continues to decentralize with Web 3.0, blockchain technology and NFTs are steadily becoming mainstream. But many financial leaders have a jaded perspective of where this digital revolution is heading. As Lee Richter (https://www.linkedin.com/in/goasklee/), CEO of Global Leaders Collective (https://thegloballeaderscollective.com/) and co-author of The Blockchain Life (https://www.amazon.com/Blockchain-Life-Metaverse-Cryptocurrency-Augmented-ebook/dp/B0BC4T3JQP?crid=21WUJ60406YMW&keywords=blockchain+life+kary+oberbrunner&qid=1665350496&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=kary+obe,aps,108&sr=8-1&linkCode=sl1&tag=karyoberbrunn-20&linkId=72f9adc8e0e0d3d495d86d360c47fab0&language=en_US&ref_=as_li_ss_tl), explains, we must adapt because, once technology advances, it never goes backward. In this episode of our Exponential Insights series, we discuss looking at Web 3.0 technology through a lens of wonderment. Join us as we discuss: - Educating every generation on the future of digital banking (3:29) - Growth opportunities in the digital creator economy (14:16) - Incorporating Web 3.0 into your future marketing strategy (26:08) Check out these resources we mentioned during the podcast: - GoAskLee.com (https://goasklee.com/) - The Blockchain Life (https://www.amazon.com/Blockchain-Life-Metaverse-Cryptocurrency-Augmented-ebook/dp/B0BC4T3JQP?crid=21WUJ60406YMW&keywords=blockchain+life+kary+oberbrunner&qid=1665350496&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=kary+obe,aps,108&sr=8-1&linkCode=sl1&tag=karyoberbrunn-20&linkId=72f9adc8e0e0d3d495d86d360c47fab0&language=en_US&ref_=as_li_ss_tl) - Roblox Gucci Garden (https://blog.roblox.com/2021/05/gucci-garden-experience/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on April 24, 2023
290) Think Less Like a Bank, More Like a Starbucks: Stopping Deposit Fragmentation
As liquidity concerns hover over several regional financial institutions in early 2023, deposit fragmentation remains one of the greatest threats to banks and credit unions. So how can financial brands fix the leakage? James White (https://www.linkedin.com/in/jswhite3/), General Manager of Banking at Total Expert (https://totalexpert.com/), argues retention is only half the battle. Financial leaders need to start asking where their customers’ money is going and why. In this insightful episode of our Game Changer series, James gives some practical solutions for gaining and retaining deposits during the current banking crisis. Join us as we discuss: - How Starbucks leverages its loyalty program for deposits (4:00) - Retaining customers through ROI forecasting and education (11:45) - The deadly fallout from improper customer onboarding (19:54) Check out these resources we mentioned during the podcast: - Apps, crypto, and even Starbucks cards: Deposit fragmentation has been on a decade-long mission to bring down banking–and it’s not done yet (https://fortune.com/2023/03/24/apps-crypto-retail-deposit-fragmentation-banking-finance-james-white/) - James White (https://www.linkedin.com/in/jswhite3/) - james.white@totalexpert.com (mailto:james.white@totalexpert.com) - Total Expert (https://totalexpert.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on April 18, 2023
289) Unlocking Human Potential: Fintech Growth Opportunities in Niche Markets
Too many financial institutions try to be everything for everyone, but several financial services and fintechs are finding success in giving their niche customer base a human-centered digital experience. In doing so, leaders like Tim Hamilton (https://www.linkedin.com/in/timham/), CEO at Praxent (https://praxent.com/), are carving communities out of the big banking ocean. Tim joins us for this episode of our Exponential Insights series to give his valuable perspective on vertical growth opportunities in niche financial services and fintechs. Join us as we discuss: - Connecting people with a human-centered tech stack (7:07) - Vertical growth opportunities for financial services in 2023 (19:25) - Praxent’s pivot to a niche community commitment (30:13) Check out these resources we mentioned during the podcast: - Blue Ocean Strategy (https://www.amazon.com/gp/product/1625274491/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1625274491&linkCode=as2&tag=tm-bos-20&linkId=a39dfbb584b924e0749b051e3ff211b8) - Tim Hamilton (https://www.linkedin.com/in/timham/) - Praxent (https://praxent.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on April 17, 2023

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