Transcription

• Speaker #0

  Welcome to Boussaiti, the first French podcast dedicated to professional hair and makeup artists. I'm Valentina, a bridal hair and makeup artist based in the French Alps. Specializing in destination weddings across Europe and beyond, every summer, as you drive to your weddings, I open this week to accompany you on the road, keeping you inspired between two venues, two trials, two early mornings. I invite aspiring wedding professionals from you around the world, we talk about their journey, their expertise, their mindset, and what it truly takes to build a meaningful business that empowers women and elevates our industry. Let's talk the real talk. Buongiorno, Edgardo. How are you doing? Buongiorno. How are you doing? i'm already hot welcome welcome to the site thank you very much for being here with me today thank you thank you for inviting us yeah it's very strange for me to speak in english with italian because like I speak English, I speak Italian, but it's very strange for me to speak another language with people that speak like Italian. Yeah, like it's so like it feels very staged, you know. Yeah. So thank you very much for being here today with me. I'm so excited to have you here on the podcast. So just for those who are discovering you today. Can you introduce yourself and tell us how IdeaVisual was born, who you are, how you meet each other and how you became the videographer and the photographer duo you are? Yeah,

• Speaker #1

  thank you,

• Speaker #0

  thank you. No, he says no. No,

• Speaker #1

  no, it's a bit emotional. No, no, no, we don't care, probably. I'm telling the story.

• Speaker #2

  Yeah,

• Speaker #1

  yeah.

• Speaker #0

  okay we started when we met no i'm sorry sorry about that wait wait let's say something let's say something edgardo you can speak italian i understand english he needs to learn it how to speak it so it's not very easy edgardo you are permitted to speak italian celeste you are going to save us thanks so much thank you and

• Speaker #1

  We are two photographers and videographers based in Italy. We are based one hour from Venice, so in northeast Italy, in the middle from Venice and Dolomites. For that reason, we started like three years, no, sorry, six years ago because it was in the time of the COVID. We started with the destination wedding and it was the awful year to start this. Yeah. Because we postponed everything the next year. And obviously we even usually in the local market. So we divide our works between Italy and the rest of Europe. And we started in 10 years ago.

• Speaker #2

  This is our anniversary.

• Speaker #1

  11. Yeah. 10 years ago. 10. Our anniversary this year. We met each other in 2016 because his work. Yeah, he works in a company that is very famous for wedding photo books. Okay.

• Speaker #2

  Wedding books.

• Speaker #1

  Yeah. He did like 3D motion graphic in this company. And I went there to do a traineeship in the time of university, so like 10 years ago. And I meet Edgardo there. um in the factory we had the same vision so we like to do like good quality products and we were very focused on do a very good product and we we started this uh our own company it's called visual yeah reality is idea visual because we like to put like a spanish accent so we mixed the two cultures italian and argentinian so for that it was like a spanish name and it was like idea visual because we like to put our ideas in something real yeah yeah visual and at the beginning we started only with videography We were two videographers.

• Speaker #2

  One year.

• Speaker #1

  Yeah, only for one, two years. Because I studied filmmaking at university, so I was more in the videography field. In the English. Yeah, but I had the photography. I used to be a photographer in my leisure time for parties and everything. For that reason, we started to mix my passion and put it into the work. And I started to do photography and it was more focused on videography. And obviously we have assistance to do the weddings with more guests. So we have a team that will be in these years.

• Speaker #0

  do you want to know something about the style or something yeah of course okay so it's very interesting that you decided to just start and work together uh from the beginning because like you none of you were uh like already working by yourself before you get to know each other you just start all over together uh

• Speaker #1

  from the beginning uh so that means yeah probably it was uh his dream because it was in the company. and in the years he wanted something only for himself, something that he can build during the years and not obviously only a product that you have to leave to your boss, you know, he's in the company because you can put a signature on your work because it's something only for the boss, so probably it was his dream, no? Era il tuo sogno.

• Speaker #2

  Yes, the motion graphic was the dream.

• Speaker #1

  Yes, because it started with motion graphic and then it changed its path.

• Speaker #2

  Yes, I started with motion graphic, with 3D and other software with, I don't know, VFX, you know.

• Speaker #1

  The cinematic field. The cinematic, okay.

• Speaker #2

  The cinematic,

• Speaker #1

  yeah.

• Speaker #2

  Yeah.

• Speaker #1

  And then we started to work together because we had the same vision of doing something together and not only linked to the company.

• Speaker #0

  Yeah, okay, And so how does offering both services elevate the wedding experience that you offer for Coppa? Because you seem to do a very huge wedding because you already started. together doing like videographer because usually when you go for a wedding what people usually ask for is like a photographer and not and not all wedding you have videographer and you two started like at the beginning as two videographer um so was that a challenge is that why you say maybe we should go like do a photo video or or it was naturally like yeah maybe let's just because i like more photos or it was more like business part that make you make the decision to go photo and video?

• Speaker #1

  There are too much questions. In reality it was easier because clients prefer to book a team instead of booking only a photographer and videographer. They prefer to have a team. For destination wedding we do even the duo team. We are only me and Edgardo because you know it's easier for intimate weddings like lessons. 50 guests we go only me and edgardo and it's easier even with the travels and to move than to have all the team but usually they they book us as a team okay this year yeah in the past they prefer to have a team that coordinates together they work together so you know it it's it's it's it's easier to have the same um the same company yeah because in the ceremony

• Speaker #2

  It's very important, the sound, the area.

• Speaker #1

  Yeah, you have to fix the spot. If you are with another company, you don't know how to move during the ceremony, that is the worst moment for us, because it's very emotional and you have to move a lot when you enter and then to stay only in one spot and to wait the priester or the officiant that finish because It can change everything if you move during the ceremony. For someone that is speaking, you can stop the ceremony flow. And for us, it's very important, even the photo shoot with the couple, because if we are together, we know how to split the time that we have, because for the photo shoot, you have 20-30 minutes. You have to do photo and video. You have to know how to split the timing to do some pose for the photo and something more dynamic for the video. So I know that I have to do for both, something for both. Instead, if you are only, because a lot of times we do only videography with photographers. Yeah. Even for the, only for photography or videography. It depends on the person that you have.

• Speaker #2

  Or the flesh, it's very difficult to work with the flesh in the video.

• Speaker #1

  yeah because yeah yeah because if there is a photographer they use a lot of flash you have you know all the strobo effect i use the flash too for photography but i know when to use it and even in this case how to split the moment for the videography and for the photography so we can have both work with quality and no one is yeah yeah in the corner and that's a very uh i'm sorry the color is important the the color of uh video and the color of photo yeah we have to the product is match the style so to have the same quality of style of coloring for for both for video and photo and so probably Capos prefer to have the same company for multimedia and for

• Speaker #0

  for having the same style the same coordination during the day yeah because i said you and since like you're working together for 10 years now you have the same vision you have the same style etc so how would you uh describe your visual signature as a duo um as a duo for for in the for photo and video i

• Speaker #1

  think we are a mix of editorial and documentary yeah yeah documentary Probably we are a bit more pause during the photoshoot. We prefer to do not only pause but some prompt, you know, something to create together with the couple. If the couple collaborate, because this is the most important thing, the couple needs to collaborate. It's not something that's common. Because someone stay like this and tell us, please let us know what we have to do. So if the couple is relaxed, we leave them flow like they prefer, so they want to do a walking and everything, or if they want to be coordinated, we prefer to have like more editorial. But you know, during the wedding it's more documentary than editorial, because you have a lot of entrance ceremony and parts that you have to move, and we have less time only with the couple to create. But I think it's a mix of both. We prefer the editorial because you know when we meet the first time...

• Speaker #0

  A pure editorial

• Speaker #1

  Yeah, but it's very different from an editorial to the real wedding.

• Speaker #0

  Because in

• Speaker #2

  Florence there is the place that is difficult to have an editorial wedding because, I don't know. I'm sorry, there are some words that are too rustic.

• Speaker #0

  Raw, more raw, yeah. Weddings are more for a raw moment, etc. An editorial is really like you just like, poses, magazine. There is a direction in an editorial. On a wedding, there are a lot of unexpected things.

• Speaker #1

  things that happen on wedding days yeah you have to be prepared for everything yeah for the kids for the mother the problem during the getting ready yeah yeah yeah the kid that on the on the dress oh wow the mother of the bride you have to be very patient usually not all the mother of the bride A lot of mothers want to...

• Speaker #0

  impose their vision built in the past during the with their daughters during the wedding day it's true because um before uh like posing having each photo which like each member of the family was a thing is it something that you do during wedding i imagine like posing like doing photo or like that takes hours is it something that you propose that you do or if or you like or dislike

• Speaker #1

  This is the thing that we can find only in Italian weddings because it's very important in Italy here to have all the photos with the groups. Not only with the members, but with the group like school, university. I suggest them to have a list so we can do like in 20 minutes they have all the photos with all the guests. So they can go on with their aperitif for dinner. so we don't spend a lot of time during that but we know that it's important for destination weddings people coming from the us is probably a tradition that has

• Speaker #2

  In Italy in the church? Yeah,

• Speaker #1

  after the ceremony in the church they want the photo inside the church with the family or with the grandma. It's more traditional. But even with some people coming from the US they want to have the photo with them, The parents, after the ceremony. But you know Valentina, only thing, it's the worst thing for a photographer because it's very paused and you have to spend a lot of time. But there are only photos that last forever. Because if you see a photo book from your parents or I don't know, from your grandparents, there are only photos with groups in the photo book. So it's something that you send to your guests, to your parents, your photos with them, and probably they are the only photos that will be circulated to the family.

• Speaker #0

  See, because usually after all the more editorial photos are more for the couple, and yeah, the family, especially the mothers. Oh, mamma mia, tesoro they put it everywhere in the house yeah yeah yeah i said that you'll make a um how do you call that again um um how do you say um like you put it on the wall oh yeah yeah no that's very that's very interesting because like um what what is the difference for with um like your and you have editorial i can see it's more my magazine etc more yeah yeah more like vogue picture etc but then after you have documentary and then you say the other one is more like um documentary and what what was the other word you say i thought reportage reportage is there a difference with the documentary or reportage or is the same thing no i think it's the same

• Speaker #1

  We say in Italy, reportage, and in English, I think, documentary candid. Oh,

• Speaker #0

  okay.

• Speaker #1

  I think documentary is probably...

• Speaker #2

  Documentary is more edit. Reporters is more easy. There is... Yeah, all. Reporters is all.

• Speaker #1

  Reporters is capturing real life moments. Like you said before, the kid with the... Yeah. ...in the novel. Yeah.

• Speaker #2

  It's more raw. Yeah, raw.

• Speaker #0

  yeah and probably something very strange and documentary only you document the moment so you and you can actually edit yeah yeah yeah and also because this um this podcast is um is more directed like for air and makeup artists etc and i always like to ask how do you feel um what what makes working with air and makeup artists easier for you on wedding dicks for example because i have a nightmare with you photographers I have a really big nightmare. I have a really big problem with you guys. Because every time you ask to do pictures at the sunset, when the sun comes out, you know? No, sunset is in the evening. When the sun comes out, you want pictures at that moment, like the golden hour. But at the golden hour, that makes the makeup start very early. That's a problem. That's a problem. I'm not that type of photo and videographer.

• Speaker #1

  No, we are that type of photographer, we are very relaxed. No, we like sunset pictures, but no sunrise only in Venice, and this is the problem because in Venice, but probably even in Paris or all in this famous city, you have to do it before the crowds of tourists, so it's very hard to do everything before the tourists. So I know it is a problem, but I think it's a problem even for the bride or...

• Speaker #0

  It's a problem for everybody. But at the end, everybody's happy because the pictures are really beautiful.

• Speaker #1

  For the weddings, they are very relaxed. So I leave all the time for the makeup artists to finish their work and I can do in the meantime the flat lays, the details, so they have all the time to finish. And if they are relaxed and they finish the work, I'm relaxed too, so I have all the makeup for the bra and the last all the day, so it's better like that.

• Speaker #0

  Okay, nice. So just for people, to make people know, because I knew Edgardo and Celeste during an editorial with White Vibes, Chateau de Villette, it was my first editorial. I think yours too was the first one. Yeah, it was. It was my first editorial with Wet Vibes and it was like my favorite editorial I ever had with them. Like all the editorials were amazing because I had all the three after but the Villa, the Chateau de Villette was very particular because well it was the first time, everybody was so kind, like I really like to work with you guys and even all the other photographers videographers because I always hear that the photography industry was a very competitive industry but that day everybody was collaborating, everybody was in a good mood, everybody was doing amazing job and seeing people taking time to take picture of my work was very very important and see that like even the fact that you guys think to tag or ask me to collaborate on photos and videos or when you post them them. It's like really really important to me because sometimes I feel like our work as a makeup artist like yes the video are going to last the photos are going to last but if the bread is not beautiful like what like we our work is going to stay like like the food is not going to last the drink are not going to last there are a lot of things that are not going to last flowers are not going to last But what lasts after the wedding is the pictures, the videos and how the bride feels on the picture with her hair and makeup. And when I have professional people, professional as you that take time to take picture of my work and take picture of like really, really like tag on pictures on Instagram, etc. It's really helpful because it raises everybody up. Yeah, I really like that. I didn't know where I wanted to go with that, but I really like working with you, and I'm so happy that we're going to meet again in May. And I can't wait to meet you again.

• Speaker #1

  Almost time to replicate it.

• Speaker #0

  Yeah, yeah, yeah, so true. And do you think... international couple expects something different when they get married in Italy because like Italy is um one of the like maybe the most not even one of the most but uh Italy is the most romantic wedding destination do you feel that they have another another expectation from or different expectation than other couple

• Speaker #1

  Only second that I think about it because it's a very good question. Ah yeah, go ahead, So it's a very good question Valentina. I think that Italians are less planned with all the the coordination and planning of the day. They prefer to have a big party with family, friends.

• Speaker #2

  And drink so much.

• Speaker #1

  They drink a lot. They go to parties.

• Speaker #0

  Limoncello.

• Speaker #2

  Prosecco. Limoncello.

• Speaker #1

  Gin tonic.

• Speaker #0

  Gin tonic. Ah, sì. Okay. Ah, sì. Spritz.

• Speaker #2

  Gin tonic. Adesso tanto gin tonic.

• Speaker #1

  In different times of the day. So, limoncello for the aperitif. Prosecco for the dinner. Gin tonic for the party.

• Speaker #2

  Spritz. Spritz.

• Speaker #1

  Spritz for the aperitif. Spritz aperitif. Instead de... foreign couples, the destination couples coming to Italy, they prefer to have something more planned with a mood board. They give us references, mood board, and we plan the wedding, the theme of the wedding, and the photo, the video obviously, that they want to reach out during the wedding. Instead for Italians it's more documentary style, they prefer the they will be out of the wedding so less visible and they prefer to to have fun with the with the guests instead for the destination couples they prefer to collaborate with us to reach the photos that they have on the mood board and this more collaborating this collaborating process before the wedding. We usually do a lot of meetings with them, video calls and everything. And even during the wedding they call us to do the photo, they show us the photos that they want to do. So, yeah, it's more aesthetic, probably it's more editorial with destination weddings and more documentary with Italians.

• Speaker #0

  yeah okay okay okay nice nice nice nice and does it happen that um You have a disagreement between two of you for the creative direction to give to the wedding. If that happens, how do you handle an artistic direction disagreement? It doesn't happen.

• Speaker #1

  I think it doesn't happen. We collaborate together. Sometimes he tells me... can we do something for the video too not only post well you know we are together from 2016 so we are a couple we we are together during uh the the work and during the leisure time so we can understand each other only with uh

• Speaker #0

  yeah with an eye yeah

• Speaker #1

  we like to collaborate with hands especially the most common gesture but it's very important to collaborate not only with the team but even out of the team so they are with the other suppliers because if you are uh if you collaborate with the catering that have a lot of timings for the food with the wedding planner it's very they have the fixed time

• Speaker #2

  The makeup.

• Speaker #1

  they make up artists because you have to make the timing to have the bride ready to take the pictures

• Speaker #2

  I'm sorry, but when they tell you that your makeup is good, you do it like this for the photo.

• Speaker #1

  A lot of times, yeah, the makeup artist asks me if the makeup is okay for the photos,

• Speaker #2

  for the videos,

• Speaker #1

  for the lighting. For example, it's important, we did last year a wedding in Apulia with a Nigerian bride and there were like 200 Nigerians. Thank you. It was very...

• Speaker #2

  Very much people.

• Speaker #1

  Yeah, a lot of people and very difficult to collaborate with all of them because they have a tradition even to take the picture. So they were like with the phone. I know,

• Speaker #0

  I'm Nigerian.

• Speaker #1

  Okay. And the bride called a makeup artist from London.

• Speaker #2

  London.

• Speaker #0

  Okay.

• Speaker #1

  come to Apulia okay because she prefers a makeup artist that knows how to deal with with the skin tone and it was the same the same problem that she had with the photos and she she wants something that um sorry she wants someone that can deal even with the light for the picture because you know different skin tones it's different from the editing you know It can change from orange to purple. You have to know how to deal with it. Yeah,

• Speaker #0

  yeah.

• Speaker #1

  Yeah, you have to...

• Speaker #2

  I don't think English is at all...

• Speaker #0

  Not everybody really know how to deal with dark skin on photos. Something like... I've already noticed that sometimes, like, dark skin, like, you come out, like, too dark or, like, a bit grey or a bit too... too orange or too yellow uh so it's very difficult like very difficult to find someone that really know how to take pictures or video with dark skin that um makes you um

• Speaker #1

  value the skin tone like yeah so i really understand yeah and you have to use a flash artificial light yeah for example during the the daylight when A lot of people want to have the background and all well lightened, so you have to be prepared for that, even with your equipment and after that with the post-production.

• Speaker #0

  Yeah.

• Speaker #1

  Even for the makeup that you can see in the picture, so it's not only to value the makeup, even when you see the picture. Yeah,

• Speaker #0

  yeah, yeah. There's a lot of things to take in mind when you do photos and videos. It's a collaborative, like a wedding is a collaborative day, so everybody has to work together to achieve the good result for the bride and the groom. What advice would you give to someone, like if there's someone considering to build a business as a duo together, what kind of advice would you give them?

• Speaker #1

  Very good question. To believe that you can do it and believe that you won't stop one day because it's a, for example, a bad period because, you know, in 10 years we approached different times, it wasn't everything good, we have uphill moments and downhill moments, for example, for the COVID, for the COVID loss of our weddings. we know everyone in the in our field but like we said before this year is a bit low with the request instead probably 2027 it would be better we don't know but it's like it's not only like a diagonal for yeah yeah so you have to understand that you have bad moments are good moments, it's not common for example when you work in a company so you know that you will be paid in time and everything and you will have work and you don't lose your work so probably it's this the most important part and so you have to believe that in yourself that is I know, a common phrase, but... There are moments that will pass and you can find what you are looking for probably in the future.

• Speaker #0

  No, it's true, it's true. Like as a duo, even when you're a solopreneur, like a business is never like a diagonal, it's always like zigzag, like at some point you think you have achieved, you're at the peak, then after the next year you go down, then after it goes even upper than that you ever had Like it's always a zigzag, a business is always a zigzag, but as you say, it is a common phrase, but just believe you can do it and then you can do it and that's all. Being a duo, I think maybe even helps you, like maybe the period when maybe sometimes there is one that is less motivated and then the other one was like lie and then you know, like maybe.

• Speaker #1

  it even helps or maybe sometimes it's even worse because if one is desperate the other is like oh my god this is the problem that you every time you look at each you look at other professionals that is important to understand uh how they work and everything but not to compare every time your start with the others. We have different paths, we come from different backgrounds. Yeah, exactly.

• Speaker #2

  So everyone is different. I don't know if you want to stop. No, go ahead. We noticed that compared to years ago, when people who work as suppliers were more homologated, everyone was more standard. Now you have the same quality. Girls who just started with makeup, with more professional photographers, there is all this internal unevenness in the same event it would be important to say it in the sense that because everything works well there must be a coherence from the make-up to the wig to the dress to who makes the photos who makes the video and to others instead now there is so much disharmony between who makes up and who photographs who I don't know, there's a very tall caterer but a photographer who is not very good.

• Speaker #1

  There's the sister's sister.

• Speaker #2

  We noticed this, this disharmony within the event.

• Speaker #0

  Yes, yes, yes. Yes, it's interesting. Yes, I get the point, it's interesting. Like what Edgardo is saying is that sometimes at a wedding you can have like a top-tier photographer or top-tier caterer and then after maybe you have a beginner or even just the sister that is doing hair and makeup and it and i i feel like sometimes like is also a problem of uh but i think you can most likely find weddings where you have a top tier photographer and like a sister doing the makeup but i think the problem is even deeper because like as i was saying because this morning i registered an interview with a makeup artist and we were saying that makeup artists do not value their work enough So people think that like doing makeup, like you can just call your cousin, your sister to do your makeup when you are spending thousands and thousands on a top tier photographer or caterer or a venue that costs thousands and thousands. And after you take your cousin to do your makeup because you don't see the value inside. And that's something that's not really. It's not logic, there's a problem. You cannot spend thousands on something and after just say, okay, let's take a cheap florist, you take a venue that costs you, I don't know how much, and after you take a florist that takes flowers, not even a floral designer, just take a florist that's close to the venue. That's not really logic.

• Speaker #1

  It was like you said before that You have to understand that something will finish at the end of the wedding and something will last. And probably when you do a budget plan, because I know that not all the couples usually do it, it's something that you have to remember. More value to something that will last instead of, for example, for drinks at the end of the party. but we know that they spend more on that. for example a photographer and a makeup artist so yeah but it's something that you have to do uh for with the with the wedding planner but even someone that wants to plan their wedding on their own probably they have to do a budget plan they can find a lot of resources on the web definitely you spend like 30,000, 40,000 at least for the wedding so it's important to divide all the spots.

• Speaker #0

  Yeah, not necessary to have everything top tier but at least go for good quality. Good quality. You cannot have good quality then after take something that has no quality because it's not logical because you'll feel it on the picture because if you just take a venue because you want to show that you could Get married and the venue but maybe better take a smaller venue or cheaper venue than after because the venue is just to sleep like you just do party and you sleep that's all and Maybe it's more important to invest in in the experience of the guests so and the experience of the bride and groom because mostly I feel that you Couples they spend money on a lot of things for other people for the other people but they forget to spend money on the experience and on the memories also. So that's really a huge problem. But I feel like with the Gen Z... Okay, go into the moment. I feel like...

• Speaker #1

  I'm a millennium.

• Speaker #0

  I'm a Gen Z with a little, little, little toe in the millennium. lady but how old are you only to understand 20 28 oh yeah i'm dirty so yeah but yeah but you are still millennial so yeah please please yeah yeah so don't don't come and start mixing things because you cannot mix what is on mixing i can understand you cannot understand like no laughter No, because as we were saying before we started Reggie's, we feel the fact that this year, bookings are really, really slow and there are going to be a lot of last minute bookings this year. But on the other side, we have 2027 weddings that are already booking. Sometimes 2028 people, they are like fire Yeah. And they're booking very early. But this year, yeah, it's like it's not only in Italy. It's also in France, UK, US, et cetera. And as I was saying, it's like the Gen Z thing. Like every 10 years, the market changes. So it's the moment that everything changes. People, how people buy, how people choose. And that's the reason. And yeah, I feel like. For me, because I'm organizing my wedding also this year, so really I choose my vendors by feelings. Like, okay, the cost is important. Okay, the place is important. But it's how they make me feel, how I'm going to feel on my wedding day that make me choose them. And that's, I think, it's a big, it's changed a little bit. They are more like, more picky.

• Speaker #1

  more picky maybe we are we are more picky because i'm excited me and my generation yeah me and my generation we are more picky the most important thing that all the couples and the bride to think about it that the synergy to create with the suppliers because it's not only their quality work that is 70 80 percent i know yeah of course Obviously, if you can't collaborate with them, there is a problem. Probably because you don't feel that synergy together. So it's the most important thing that we say to all our couples. Okay, our work. Okay. Before we start. Yeah. Before to start when we do the first meetings, the first video calls. Okay. That our package fits your budget, that you like our editorial, documentary work. But you have to be in synergy with us, to collaborate with us. Without this, we can't do anything because we can't start a cooperation and collaboration together.

• Speaker #0

  Yeah, that's true. That's true. Feeling is really important. Like, I don't know if you do, but I usually do a discovery call. And feeling is very important for me because, again, as a Gen Z, like, if I don't feel good with you, I'm not working with you. I'm also picky with my bride you know like oh my god I'm so I'm feeling uncomfortable now no you're I'm not working on your wedding but but I need money but oh I don't know and did you choose also priors from

• Speaker #1

  Gen Z or some no

• Speaker #0

  I choose I choose I don't choose my suppliers by age I really choose by feeling like Like, how I feel with them, how they make me feel and that's the... Like, if they take stress out of me, you're booked, you know? But if not, like, you're fired.

• Speaker #1

  They all have to do like this... They have to... Can I say it in Italian?

• Speaker #0

  Yes, go on, go on.

• Speaker #1

  They have to take away the problems from the couples.

• Speaker #0

  Yes, exactly.

• Speaker #1

  They are there to give problems to the couples. Exactly.

• Speaker #2

  I say it in Italian too, going back to the previous one, it is important that the professional knows how to stop, not only the collaboration, but also the understanding, because the wife is very nervous. There are moments when we, the professionals, have to take a step back and let them

• Speaker #1

  It's not only for Gen Z, but even all the generations. Yeah, I need to understand the moment that has to stop and to stay a bit apart. Because there are some emotional moments, some anxious moments.

• Speaker #0

  There's nothing worse than a professional that tells you, don't stress, everything's going to be okay. But I'm already stressing. Don't tell me to not stress. Don't tell me to not stress. The more you tell me, the more I'm stressed. I remember I had a wedding. I had a wedding one time. I walked several times with this photographer. And every time he was like, she was like, don't stress. Everybody was panicking. And she was like, don't stress, don't stress. Like the more you say that, the more we are all stressed. So don't talk.

• Speaker #1

  don't tell to a lady not to stress this don't tell me what to do valentina can i ask you a question that is your podcast okay okay okay take the mic you are a jay-z bride you can choose your um suppliers obviously on the synergy like we said but even on how they share their video photos on their social media, like more raw, so less aesthetic. Because it's something that I saw on the web, social media, even on web vibes, that probably the new generation wants more raw, so more content creation instead of more...

• Speaker #0

  posed and aesthetic yeah yeah really actually uh for my wedding like um i know it's important to have group picture etc but like that's not the thing that make me choose my photographer and videographer um my my my my perspective is a bit different because i'm working in the wedding industry also i'm a feature bride but i'm also a wedding provider so i already know a lot of uh a lot of things but When I was getting married, I knew I wanted a specific style of photo and video, but I couldn't explain what I was looking for. I didn't want something staged, but at the same time, I wanted something very like Vogue magazine editorial, very, but I didn't know it was like editorial style I wanted until I saw it. I didn't really choose because my photographer and videographer, I met them on, you know, salon du mariage, like, you know, when you go and you wait for brides to come around and cross. I don't know how you call that, but it's like a wedding, a wedding fair.

• Speaker #1

  Yeah,

• Speaker #0

  a wedding fair, yeah. So I found them there. So I didn't know them before. I didn't find them on the social media. I find them in the old way, let's say the old way. And and when I found them, like I was just walking and I saw a picture and I was like, this is what I want. That's all. Like I just saw a picture from far and I was like, that's what I want. And that's all. And that's how I booked. Because like. I feel like a lot of photographers and also video, video maybe in France a little bit less, but I feel that everything feels the same. Like if you, it's almost the same problem with makeup artists also. I feel like if you put like three pages of hair and makeup artists, they are all the same. Or even photographer, they are all the same. So I was like, yeah, nice. But yeah. okay nice but yeah nice there but it was missing that je ne sais quoi and when i look for something i am looking for that je ne sais quoi that even me i cannot describe and when i try to attract brides uh it's funny because yesterday i have a wedding planner that contacted me for one of her bride and the bride she saw she sent me the screenshot of what the bride said the bride said like that she was comparing me and another makeup artist but she said I don't know why, I don't know how, but I like Valentina's vibe. And that's exactly what I'm looking for, what I'm looking for a vendor, that je ne sais quoi, that I cannot explain and the bride cannot explain. And that's what I found when I saw the photo. I was like, I knew I wanted something. I didn't know what I wanted exactly. But when I saw it, I knew it was data that I needed, you know. And then after they explained to me that it was like an editorial style, more editorial because in france at the moment i booked because i started booking 2023 at that moment i was not at all in the editorial part of the wedding industry i was still doing like local simple weddings you know so i really know like local photographer that do it sometimes they do a little bit of nostalgia nostalgia moody moody or not the others they do like I do call it again like fine art, very white picture, very very very white white like almost like the skin is covered by the clouds like you can see the difference with the skin and the clouds so there was not a lot of difference but when I found the editorial style I was like I want this for my for my wedding and it's at that moment I started realizing I want more wedding with that editorial style because I didn't know that before and then yeah I think like as a Gen Z maybe I'm wrong but I feel like we I need to connect like I don't want to be friend with my vendors I absolutely not I'm an a social person like I am kind but I don't want to be friend with my with my vendors but I want to feel connected like like it's my wedding it's emotional it's important i'm surely going to get married only once in my life so of course i need uh professional people but i also need people that feel where i feel comfy with like if i say nonsense like they're not like oh my god you know like if gents were not so difficult at the at the like you can do shit job and if you're if we feel good with you that's okay well uh i i you know there's someone that said she's just like okay no no come on there's a quality to have you know but okay like there's a quality it was more emotional yeah yeah it was more emotional even for the chateau the chateau we visited only one uh i didn't know the chateau before it was a well actually i found all my vendors by by Thank you. traditional ways like i didn't find them on instagram like all the instagram people like it's so overwhelming of it instagram is so overwhelming like because when you look like yeah okay okay okay it's the same uh but the venue it was a photographer during a wedding we had that was telling me oh i know this place is very nice etc i look i walk a lot with them etc he showed me we went to visit we liked it and he have uh he could uh he could um They have a 42 place to sleep and that was very important for us. So that was the only place we visited and then we booked. That's all. So like we felt good and that was enough. And also because I've already seen so many chateaux and it was the first time I was like, oh, I could get married here, you know. But at the end, it's very, very simple. It's more emotional. I feel like you we because Social media is so overwhelming, not only for the vendors but also as a bride. Social media is very overwhelming because usually they say on WedVibes, etc., they say social media is important. Yeah, social media is important, but at the end, see, none of my vendors come from social media. All come from word of mouth and wedding fairies and even the wedding designer. It was a word of mouth that I had a wedding designer. um so yeah really connection and don't be afraid like i feel like when you are at your level of work like most a photographer most vendor when you're in the luxury industry are afraid to show their real personality like um and that's something that's really important like um like i had the coaching with wet vibes like i did the mastermind with wet vibes and there was like um all the vendors were like not enough personality too much uh too much quality on your instagram and then they came to me you you have too much personality on your instagram put more and i was like no it's boring you

• Speaker #1

  have the podcast because you have a lot of personality yeah exactly exactly

• Speaker #0

  At the end, just to do a resume, at the end, the most important is show who you are and show more who you are and make the future, the couple connect with you, like connect with your story, who you are, where you're from. Like you're from Argentina, I thought you were Italian. Like, yeah, oh, Argentina. And even telling about your story, like, oh, wow, like you get, you know each other and then you decided to launch. a business together that's like you like you like oh my videographer and photographer were a couple when i engaged them and when i booked them and now they are separated so like that was a big risk to take you know so so

• Speaker #1

  yeah just talk about your story talk about your story yeah it's not always easier for everyone to show on the social media. For us, for example, we love to show... Never.

• Speaker #2

  Yeah, we love to show...

• Speaker #1

  Never. We are very shy on the social media. Yeah, yeah. It's always like... No, we love to share the works, to share something about the work, but we prefer... I know it's the worst thing to do in that moment. Yeah. But we prefer to have an intimate life... Yeah. Yeah. because you know when you are together and when you work together you want to find some some day about it and you don't want to to think and to talk about because we talk every time about work so we want to leave our minds free sometimes yeah even for the social media it's the same we we love to have this appearance like more business on the social media even on the website, on the web. And probably it's better for us to speak like with you about our story. We are not shy about that. But on the social media, for us, it's a bit difficult to show that intimate part.

• Speaker #0

  You know, for example, for example, just let me just tell you something because I was like, I know you are a couple photo and video, but I was like, are there a couple in life? Like, I was like, I wanted to ask this. I wanted to ask the question, but I was like, no, maybe I should not ask. I'm like, I'm embarrassed to ask, you know. No, no, don't worry.

• Speaker #1

  We have a lot of different years. Can we say it? We have 20 years difference. So we know that a lot of people think we don't know if they are a couple or not.

• Speaker #0

  But, you know, I'm sure like if you make a post saying that we are a couple, also in life like i'm sure people were like oh my god i've been wondering for so long because i like when i saw you for the first time i just thought like you are you were just a business uh collaborators and that's all you know then after when you say wait i met him when i was and after there are a couple they're together they kiss kiss they kiss kiss but but you know that like like just like just saying that you're a couple could change everything you know because like i'm really sure because if i had the if i had that um impression i'm really sure there are a lot of couples they're like should i ask them or no never mind never mind But at least if you just say it, they're like, oh, I knew it.

• Speaker #1

  You don't have to wait until they call each other. If they call like, for example, in Italy, Amore piccina, baby. You can understand if they are in a relationship or not.

• Speaker #2

  It would be nice to tell, maybe you should take a break now. No, you can speak in English. No, go, It's very difficult.

• Speaker #0

  No, go in Italian, then translate. So,

• Speaker #2

  the first time we, let's say, before we even started with the company, with Idea Visual, we started seeing the fairs, I don't know in English how you say fair.

• Speaker #0

  Fair, fair. And we went to a stand where there were videos, photographs, local fairs to see how professionals proposed to study how the market was moving. Still ten or eleven years ago.

• Speaker #1

  We didn't know anything about marketing, so we wanted to understand, we had this vision that I told you before. So we wanted to understand how to sell ourselves because that's the fundamental part.

• Speaker #0

  We studied a little, as I said before, how many people propose on social media and all that. And when we went there, one of them looked at me and said, he was a videographer and he said to me...

• Speaker #1

  You're with your daughter You're with your daughter Yes Love and kisses I was laughing.

• Speaker #2

  I was laughing. Do you think you can say that to a girl? No I mean, a girl? In both senses. If you ask your girlfriend that she is the daughter of your daughter,

• Speaker #1

  in both senses... Exactly. You are a little bit of a figure. This is something I learned when we went to the fairs. We went there a few years later. Do you want to speak English?

• Speaker #2

  No, go,

• Speaker #1

  Okay, I was starting to get confused. And we went to the fairs, I always told him, find two men, two women, never say... You're a couple, never say anything, I mean, you propose later, if they're together, if they're friends, if they're together,

• Speaker #0

  never say anything.

• Speaker #1

  In the fairs you don't understand. Because, you know, maybe sometimes two women come together, the mother or the daughter or maybe the friends.

• Speaker #0

  Yes, this is very difficult to understand in the fairs.

• Speaker #1

  And it happened to me to have taken, for example, a couple, nothing strange, but precisely a gay couple. In fact, they told us immediately, because, yes, to not make this kind of figurines, you know that...

• Speaker #0

  You're here with your daughter, but... But I was laughing, you're with your daughter. No, my girlfriend, he turned red, I didn't know how to put it. It didn't bother me, actually. Yeah, well, yeah, yeah. We laughed at each other.

• Speaker #1

  We laughed, but... And actually we learned, lesson from Mark.

• Speaker #0

  Among other things, we worked with him in a marriage.

• Speaker #2

  Yes, it was...

• Speaker #0

  We met in a marriage.

• Speaker #2

  Okay, okay. Just to explain to the people that don't understand Italian, so Edgardo was explaining that before they started Idea Visual, they went to local fairs to see how other vendors sell their stuff, to learn about marketing, etc. and there was one it was a videographer or photographer that you it was a videographer that was like they were talking to two of them and it was like um are you with your daughter and they were like no no we are a couple no no we're a couple but yeah really i'm really sure that if you if you just like you say hey good morning we're a couple voila no no you say you say good morning yes we kiss to each other Because you can be a couple of co-workers. That could be a couple of co-workers. So no, good morning, we're a couple and we kiss each other. Yes, yes.

• Speaker #1

  And for about that, Valentina, it's very important to be a couple for the weddings because you know you have all the time, the wedding is on Saturday, Sunday, on the weekend. So I don't know how other couples can deal with the time and everything. It's important to be together, probably. we move for destination weddings and we travel a lot we travel even six seven hours to go in the center of italy and it's important to be together in that work i think many couples have this work together yeah a lot of suppliers are a couple yeah many

• Speaker #2

  working family couples i mean yeah that's good because at least you you live the same life and you're in the same like time zone with with the people you know okay and um could you um so i'm going to ask you some um some um signature questions so that um but for this one i want each of you to answer okay edgardo are you ready So, Justin, because I like to know, like, I like to know for each person, what is your worst experience as a photographer, videographer that you ever been to, to, to, to leave the worst experience you ever you have had? And what did you learn from this experience?

• Speaker #1

  Oh, that one in the drone, maybe. The worst,

• Speaker #0

  right? The worst,

• Speaker #1

  yes. Well, there are many. No,

• Speaker #2

  exactly. Are we talking about clients or are we talking about equipment?

• Speaker #1

  Because let's say you have...

• Speaker #0

  Oh, I want one of each. One of each. Yeah. One of each. So...

• Speaker #1

  I'll leave you the drone one because it's more technical, so I'll take the marketing one.

• Speaker #0

  The drone one happened a little... Then speak in English.

• Speaker #1

  No,

• Speaker #0

  no, in English...

• Speaker #2

  She's already looking at me. So, you know what you do? Celeste, you start. Celeste, you start telling us about the marketing part and Edgardo, you learn in your head in English.

• Speaker #0

  I'm going to tell my client and I'm leaving.

• Speaker #1

  only second valentina sorry um okay so probably the worst time was uh during the covid or the year after the covid that it was 2021 when we had all the weddings from the year before so the year of the covid and you that season so like 60 services from a lot and probably it was the worst time because we have a lot of work a lot of days that were uh this uh on the same day two weddings so we split three three yes it was done because not really that saturday yeah no because we were uh we were we want a lot of wedding but we had that problem from the year before so we try to accommodate everyone to keep the the weddings that were already booked the year before and the new couples. So we split into two or three teams with a lot of assistants, so we were a bit out of the budget because we paid the other assistant to accommodate everyone and we pay and we are other people to help us to to edit all the weddings and we were very late with the deliveries that year. You know, a lot of people understand the problem, but we collect a lot of bad reviews from that time and people coming and telling us where are my pictures, where are my videos? And we told them we have it on the contracts that probably the timings may change. Yeah, for that problem, but no one understands it. it's so From that period, we understand to take only good quality works that we love. And we know that we're in a strange period. But for the future, we prefer to have less weddings and quality weddings. And to follow the couples before and after. Not only to follow the contracts. This is very important to agree. and to do what you agreed with the couple, but even for your professional... Product. Yeah, for your professional product, but even for your image, for your identity, for what they think about you. So this is probably the worst period and we learn a lot to be faster with editing the years after that period and even to... to take only the the weddings that we really want and to follow it like an artisan piece so at the beginning and at the end yeah yeah it's important when there is a uh basi when the check when another time yeah this this

• Speaker #0

  time is very long for um real sarsi what is in english and Yes,

• Speaker #1

  to be reborn. Exactly. It was difficult. It's not easy because you have to change all your process. For example, like I said, we had to hire people to help us. So you have to change all the process to do it on yourself, even for the budget, obviously. But even to understand what you can do and what you can't do. I think that... person with a business owner needs to understand it because everyone wants more work but you have to do it and you have to spend time and you have more yeah

• Speaker #2

  yeah more more work more more expectation from client and more more more everything's everything more so like a situation like covid is something that happened that don't doesn't happen every time and as you say there are people that understand and unfortunately there are people that understand but unfortunately there are also people that fake to not understand is that is not that they don't understand they fake to not understand because like covid touches everybody you in the whole world so like uh like doing two season in one season is like like well okay maybe if i receive my picture next year okay okay but i just want to receive my picture like at the end the picture when you receive them you just look at them once and then after you just you just leave them some there and then you take it out 10 every 10 years when you have family coming so people understand and people who don't who fake to not understand we don't want them and Yeah. That's the good point because there's always a good point in a failure. There's always a good point when you, as you say, wake up. When you say, okay, now we take only quality and no more quantity. So now how many weddings do you, because I imagine you used to take around 30 weddings at that period. So how many weddings do you take now, book now usually?

• Speaker #1

  now 15-20. Oh yeah. 15 weddings. Yes, 24 photos and 24 videos. Yes, 24 photos and 24 videos because we have two companies together. For example, with some couple from that period, we go out for a pizza and we deliver the photos late and they understand the period and then they only to go out with us in any way and other people that were straight, but probably they were frustrated in any case so it don't depend on the photo.

• Speaker #2

  In this kind of cases usually the problem is usually other than the delivery, it's not really like...

• Speaker #0

  20 in this period is very difficult to have, yeah, 20 in this period.

• Speaker #2

  weddings now because in six years because the covid was six years ago it changed a lot 2020 was easy to reach now 15 it's a good number to have it yeah now that's true because yeah until i feel until 2024 you added the rest of covid wedding that couldn't be celebrated so until 2024 there was still a rest of covid weddings and now yeah we are now the normal normal uh amount of wedding i think like i go like with i go like 20 weddings usually and like i'm i'm not i'm even at half booking for this year for now but like i'm sure there are going to be a lot of last minute wedding uh last minute wedding this year like i and to be honest i really prefer the last minute wedding because

• Speaker #1

  they pay the same even sometimes they pay more because like i'm like oh it's the end of the year so you're going to pay 200 euro more you know because they want to pay less when they reach the

• Speaker #2

  well actually sometimes last minute i'm like well or you pay this or i stay on my couch so voila so sometimes i make people last minute pay more because i'll make them pay the rates of the next year you know And then also because they are usually very very nice wedding. Every time I have last minute wedding, they are very nice because it's less stress because you have to prepare less and then you just go and do and voila finished. When people book earlier, you're like, oh I need to text them and how are you doing etc. No, wedding finished, bye bye. What is your best experience as a wedding vendor?

• Speaker #1

  Best experience?

• Speaker #0

  Umbria.

• Speaker #1

  Ok, we had last year, sorry two years ago because it was 2024, we had a beautiful wedding in Umbria, a three days wedding with a welcome party.

• Speaker #0

  Pizza party.

• Speaker #1

  The wedding day and the day after the pool party. It was beautiful, it was in a borgo, in the country yard, so it was everything for them. And they had all the accommodation for the guests, they would build like different houses, and in the middle was the courtyard for them, and a beautiful field with the pool. And they do... what we can do about it? It was a simple wedding, an intimate wedding, so there were like 30 people,

• Speaker #0

  25 persons.

• Speaker #1

  It was very intimate but they planned it very well. Very, very,

• Speaker #0

  very well.

• Speaker #1

  Yeah, the bride did a very beautiful work on the mood board, so they planned beautiful pictures. And it was like, um, It's not like an editorial, but it was very well planned for the photos part. And it was very funny even to be there.

• Speaker #0

  We feel with us. Yeah, it was like part of the wedding.

• Speaker #2

  Like part of the wedding. Yeah.

• Speaker #1

  But even for us, the editorial in Chateau de Villers was the first time that we were there. And it was something strange and beautiful at the same time. Because, you know, if you haven't been at an editorial, you don't know how to deal with other suppliers and other photographers. Because during the weddings, you have... to deal only with the suppliers and obviously with the bride and groom and guests but when you are with other professional and colleagues you have to understand where you have to stay and where you are in their future and everything and but it was very interesting to like the community part yeah to meet you and to meet other people coming from every part of the of the world yeah

• Speaker #2

  someone comes from the they come from gree greece uh you had greece the the the the group come from greece uh you had america of course you had vancouver uh do you remember the i forgot his name um yeah from from vancouver that i was like more passion more energy Wow. Oh, my God. This was so fun. Like, there is a lot of people from all over. And you know what? At that moment, because before that, I was still doing normal weddings, like local weddings. And that was the occasion for me to pivot to go to luxury wedding. And I was so scared of that editorial because I was like, I'm a ghetto girl. Hmm. Like, you know, I'm like, what do you mean? You know? And I was so scared to go on that editorial because I was like, maybe luxury is not for me. Maybe luxury is another. I was afraid to enter in a space where people are like, like, really like, yeah, you know, like very, very. But I was so pleased to see all the, all this people like you, like very like yeah we were all a team and it was fun we laughed etc and at that moment I realized also the fact that we're all from different country I realized that the problem that I had in my business was that I was missing working with people from other country because I lived in several countries I am Nigeria and I lived in Italy and I'm living now in France for several years now and I've been working only with French people and I realized at that moment that I didn't want to work with French people anymore and I wanted to work with people from all over the world because that really stimulates me and yeah that was very very very nice to work in that in that space, little space like out of the space time you know.

• Speaker #1

  It was our fear too because we are used to work in local weddings, but even destination, but a medium range. Yeah,

• Speaker #2

  exactly.

• Speaker #1

  And we started 10 years ago, so it was our fear. We probably were more expertized than someone that started like two years ago, but they started with destination weddings from the beginning.

• Speaker #2

  Exactly.

• Speaker #1

  know how to deal with debt suppliers that are And even that venue, because Chateau de Villiers is high range. So it was our fear too. But we understand that you don't have to have more expectation probably than it is because it's not only to have like high content creation. No. You have only to understand how to move in that field and to connect and communicate.

• Speaker #2

  Connection, yeah, connection. That's the big part of luxury. Luxury renting is more about connection, having good connection, connecting with people and who you know. So that's the big part of luxury at the end. Oh, nice. So I'm going to ask a question, but I already know one answer. What is waiting, Idea Visual? What is coming for you in the future? I already know you're going to Villa Balbiano in May.

• Speaker #1

  Don't spoil it to everyone because it's a secret.

• Speaker #2

  No, but don't worry, the episode is coming out after Villa Balbiano, don't worry.

• Speaker #1

  Ah, ok, ok.

• Speaker #2

  Don't worry, it's coming after Villa...

• Speaker #1

  After the future,

• Speaker #2

  then. Ok, we've already seen each other at Villa Balbiano. No, I'll put it at the end of May, so it'll be perfect. When you do it... No, but I was joking,

• Speaker #0

  you can say that.

• Speaker #2

  No worries, no worries. I'm the master of saying things that I'm not supposed to say, you know. But no, okay, no problem, no problem, no Mayday. We've already met at Villa Balbiano after this episode. But we should schedule like going to, no, normally there's going to be a... welcome dinner so no need at the end yeah no need they usually have a welcome dinner always so maybe we'll see at the welcome dinner before the photoshoot so we don't know anything about it because there is the group the whatsapp group I didn't know that were the welcome party yeah No, I'm not. Usually all the editors always do a welcome party, but they tell you one week before, so you'll see. So after that, what's coming for Idea Visual?

• Speaker #1

  What will come for Idea Visual in the future?

• Speaker #0

  Well, we'll keep going.

• Speaker #2

  Keep going

• Speaker #0

  To be continued To be continued But in the sense that Balviano is giving us something for a... No, in general, no?

• Speaker #1

  In general,

• Speaker #2

  in general, in general. What do you want for later? What are you expecting? What are your projects?

• Speaker #1

  Okay, I... expected and I will expect in the future and more destination weddings here in Italy mid-high range that I prefer to work with and I thought that these editorials can help with to reach this this range of people but I understand that it's not so easy so you have to build probably more like you like you said your personality online but not only online even offline when you are at the editorials or i know that a lot of meetings not only the tutorials but the meeting of high value high luxury suppliers can help with this to meet for example wedding planners that deal with high clients and you have to meet them and to to probably be in contact with them and to let them know who you are and how can you help them with your work so it's not so easy to to reach that kind of market we are looking for so we hope that in the future will be something in that kind in that no i don't know ah no sorry like we expected that but we we tried to do it we tried to do it with the editorials we're meeting submitting uh suppliers continuare con el wedding perche diciamo

• Speaker #2

  facciamo anche non solo wedding si visto dietro sat in ufficio you are in the office yeah we are in our studio these are the canvas

• Speaker #1

  and everything but we deal even with business events so not only weddings yeah corporates and everything.

• Speaker #0

  Yeah, products, you know.

• Speaker #1

  For that field we would like to be more in the fashion events, if we can, because it's a mixer from the luxury weddings and the business.

• Speaker #0

  But maybe it will change, in two years the editorial won't work anymore, because now... There is a lot of what you were talking about before, what is it called? Like a memory.

• Speaker #1

  Reportage.

• Speaker #0

  Not a reportage. You were saying before, Valentina, the... Nostalgia. Nostalgia. Probably because you see the use of movies more and more in Instagram reels. Yes.

• Speaker #2

  Maybe... Yes, yes.

• Speaker #1

  The wedding market would change. with the gen z but not only for the gen z because the vintage was every time friendly we know yes it's timeless so probably in the future no one will change change all want the editorial they prefer something more but i don't know how we can do it that because we are ready It would be true to tone less.

• Speaker #2

  pose less ecstatic the wedding market which changed like yeah i'm sorry fashion wedding beauty that changed like every i feel everything changed every year like like everything that was trendy when i started planning my wedding is now has been already and it's only two three years now so no

• Speaker #0

  okay okay we should I'm sorry, it's just adapting. to what the market wants yes because the only way, not to force yourself saying ok we will do this but always,

• Speaker #1

  because it is the only way in the future to be able to continue yes but not too trendy yes not too trendy because we see every day a lot of photographers that usually in the past promote editorial or light and dairy and now that it's trendy they do like film photography that is the opposite it's very moody and for to put it in a in a field i don't know if it's very moody but it's like vintage and more moody styles yeah yeah yeah so i think that you have to adapt

• Speaker #2

  This is the adapting.

• Speaker #1

  To adapt in the time that you are in the trend, but not too much. No, trend.

• Speaker #0

  To have a style.

• Speaker #1

  Yeah, because your personality is gone. Yeah,

• Speaker #2

  yeah, yeah.

• Speaker #1

  If you change every year, how the market moves.

• Speaker #2

  No, that's true. You have to be constant. Trends can last like one week, but your style is forever. It's timeless. That's very, very true. It's important to have your own style. Oh wow Oh wow Abbiamo chiacchierato un po' buono qua We yate l'obito Ha visto come si arrabbia? Sì, sì, sì, sì, ha visto un po' eh No, perché lui parla e non so perché fa il timido, per quello Sì,

• Speaker #1

  perché lui parla e non so perché fa il timido, per quello Sì,

• Speaker #2

  perché lui parla e non so perché fa il timido, per quello yeah you are really a couple i see the little electricity like could you speak english please she's the photographer the video is more of a silence yeah yeah yeah yeah usually the videographer you just you just do the videographer just do that thing for that talk like

• Speaker #1

  I have to stage everything,

• Speaker #2

  to stage the balls, to stage the ambience, and it comes with the camera, yeah, right Oh my god, oh my god So if there's one thing that the people listening to us should take with them today of all we said, what is the one thing that they should remember of our podcast today? He-he

• Speaker #1

  Okay He-he

• Speaker #0

  They're very funny together.

• Speaker #2

  They remember that Edgardo speaks Italian,

• Speaker #1

  okay? He wants to speak English, he understands it.

• Speaker #0

  Spanish, the next time, Spanish.

• Speaker #1

  Okay, so...

• Speaker #0

  Beautiful question, interesting question. I think that probably we met in an editorial, so it was like an imposition, because we decided to go there both in different moments, in different places where we live. And we started like a community probably because even we are only two. to business it's a community so probably this is the important thing that our clients have to understand we are a couple and a team and obviously we collaborate together but we want to collaborate with other other companies other people they have our same vision so to build something that it's aesthetic and also good quality work but that has to last so yeah probably If we had the same vision and we can collaborate together, it's not easier in the medium or high-end luxury market. I think it's the most important thing even for the couples that choose their vendors, their suppliers to have not friends but people that collaborate together and have the same vision.

• Speaker #1

  Yeah, it's very important to have vendors that, yes, can work with the couple, but also can collaborate together as a community, like a village. You need a village to help grow a child, and you need a village to help a couple on their wedding day. So at the end, the wedding vendors are a community, are a village that accompanies the couple on the day of their wedding, and that is very, very, very important. Wow.

• Speaker #0

  Thank you for this question. They are very beautiful.

• Speaker #1

  Beautiful, beautiful.

• Speaker #0

  We can speak about it in the next hours. Yeah.

• Speaker #1

  Thank you very much. I didn't hear, sorry. I'm a very good philosopher, you know. You need a village to accompany a couple, you know.

• Speaker #0

  important thing in our market that you have to to to sell yourself and you have to sell in a very good way not like buy this buy this yeah yeah like we already have like you go outside and you can already see like at least

• Speaker #1

  20 20 publicita 20 how do you see in english like um advertisement See, you see, you just go out for a stroll and then you see 20 advertisements and you're like, every day you have advertisements. Like every day people want to sell us something. Like, yes, we are here to sell. I need to sell. I need money. I want to sell too. But as a client, I want people to sell to me, but I don't want to know they're selling. You know, it's strange. Like, I don't want to know. I know you're selling, but I don't want to know you're selling. Like, do you understand me?

• Speaker #0

  This is a fear that probably a lot of vendors have that if you don't have any work more, you don't lose only the money, but you lose your sense of life, your past and everything. So it's not only for the money, but we put everything in our work and we lost a lot of moments of our time. Yeah,

• Speaker #1

  it's our life. It's most part of our life. So if you don't work, not only, as you say, it's not only a part of money, but if you don't work, what are you meant to be? What are you doing in your life? That's normal. Okay, well,

• Speaker #0

  I don't know.

• Speaker #1

  I'm lost. Thank you very much. Thank you very much for coming. Thank you so much. It was beautiful. It was beautiful. we'll see in the past we'll see in the past see you soon guys thank you very much bye Thank you so much for listening. If this episode resonated with you, make sure to subscribe and leave a review on Apple Podcasts or Spotify. It truly helps the podcast grow. You'll find all the details about today's guest, as well as how to connect with both of us in the show notes. And if you'd like to connect directly, you can find me on Instagram at ValentinaDenis. See you next week for more Real Talk.