You’re Not Selling Moving — You’re Selling TRUST | AJ Schneider on Service-Based Differentiation In this episode of Going Fractional, Scott Sutter sits down with AJ Schneider, President of Wheaton World Wide Moving and The Wheaton Group, to challenge conventional wisdom around sales, marketing, and brand differentiation in service businesses. AJ shares what most companies get wrong about customer acquisition—and why trust, not tactics, is the currency of conversion. From building a nationwide moving brand to understanding the psychology of high-risk decisions, AJ gives a masterclass on messaging, brand storytelling, and marketing that resonates beyond features and pricing. 💡 In This Episode • Why “moving” isn’t the product—trust is • The brand-building advantage of being misunderstood • How AJ built a fractional-like influence across multiple verticals • Lessons for service businesses selling high-stakes outcomes • Content strategy for industry leaders who want to scale trust If you're a fractional CMO, home service executive, or founder looking to differentiate in a commoditized market, this episode gives you the frameworks, language, and mindset to sell what really matters. 📬 Ready to turn your podcast into a content engine? Learn more at [Insert Link] 👇 Subscribe for new episodes each week on fractional leadership and scalable marketing systems. #GoingFractional #TrustMarketing #FractionalExecutive #AJSchneider #HomeServicesMarketing #MovingIndustry #BrandStrategy #FractionalCMO #LeadershipPodcast #ServiceBusinessGrowth Hosted on Ausha. See ausha.co/privacy-policy for more information.

From Corporate CMO to Fractional Marketing Expert: Keith Hubert's E-Commerce Journey In this episode of Going Fractional, host Scott Sutter sits down with Keith Hubert, a fractional CMO specializing in e-commerce marketing. Keith shares how he transitioned from leading marketing at Crate Room for 10 years to building a thriving fractional practice helping multiple brands scale from hundreds of thousands to millions in revenue. What You'll Learn: ✅ How to successfully transition from full-time to fractional work ✅ Why Meta ads and email marketing are the fastest growth engines for e-commerce ✅ LinkedIn strategies that generate $100 per post in revenue ✅ The importance of knowing your true product costs before scaling ✅ Building automated email workflows that drive conversions ✅ Why consistency beats perfection in marketing and social media ✅ How to scope fractional work without burning out Key Takeaways: Focus on Meta ads for quick traction in e-commerce Build 5-6 email welcome flows with strategic discount offers Test relentlessly and stay consistent with your marketing Use LinkedIn for authentic networking and business development Know your breakeven ROAS before spending on ads Connect with Keith Hubert: 🌐 Website: Sagum.com (http://Sagum.com) 📊 Free E-Commerce Audit: FCMOaudit.com (http://FCMOaudit.com) 💼 LinkedIn: Connect with Keith Hubert About Going Fractional: A podcast dedicated to helping marketing professionals and consultants build successful fractional careers with practical advice, real stories, and actionable strategies. #FractionalCMO #EcommerceMarketing #MetaAds #EmailMarketing #GoingFractional #LinkedInStrategy #DigitalMarketing #MarketingConsulting #StartupGrowth #EcommerceBusiness Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of Going Fractional, host Scott Sutter sits down with Tobias Brauer, a seasoned fractional CMO and founder of SolvStat, to unpack what it really takes to thrive in the fractional executive space. Tobias shares his transition story from full-time leadership to independent fractional work, detailing how he positions himself, lands clients, and builds systems to scale value without burning out. Together, they explore client acquisition, the power of performance-based marketing, and the strategic advantage of staying lean while delivering C-suite outcomes. If you're a marketing leader—or any executive—considering the shift to fractional, this episode is packed with unfiltered advice, real-world frameworks, and next-step clarity. ✅ 1. Choose Clients That Are Aligned with Your Model Tobias emphasizes working only with clients who value strategic contribution over just execution. He filters for businesses that want a true CMO-level partnership, not just a high-end marketing manager. If you’re not selective, you risk becoming a fractional employee instead of a trusted advisor. ✅ 2. Anchor Your Value in Revenue and Data Fractional executives need to quantify impact. Tobias builds credibility and trust by tying his work directly to revenue outcomes, attribution modeling, and real KPIs. This ensures clients see him not as a cost—but as a profit lever. ✅ 3. Stay Lean and Focused on Core Strengths Instead of scaling horizontally, Tobias recommends staying lean and doubling down on what you do best. He avoids overextending into service delivery or trying to build an agency under the fractional brand. The result? Clearer positioning, stronger margins, and a healthier work-life balance. 🎧 Fractional freedom starts with one bold move. Let this be yours. Hosted on Ausha. See ausha.co/privacy-policy for more information.