How to EXPLODE your ecommerce marketing with Keith Hubert - Going Fractional

28min | 10/02/2025

Description

From Corporate CMO to Fractional Marketing Expert: Keith Hubert's E-Commerce Journey In this episode of Going Fractional, host Scott Sutter sits down with Keith Hubert, a fractional CMO specializing in e-commerce marketing. Keith shares how he transitioned from leading marketing at Crate Room for 10 years to building a thriving fractional practice helping multiple brands scale from hundreds of thousands to millions in revenue. What You'll Learn: ✅ How to successfully transition from full-time to fractional work ✅ Why Meta ads and email marketing are the fastest growth engines for e-commerce ✅ LinkedIn strategies that generate $100 per post in revenue ✅ The importance of knowing your true product costs before scaling ✅ Building automated email workflows that drive conversions ✅ Why consistency beats perfection in marketing and social media ✅ How to scope fractional work without burning out Key Takeaways: Focus on Meta ads for quick traction in e-commerce Build 5-6 email welcome flows with strategic discount offers Test relentlessly and stay consistent with your marketing Use LinkedIn for authentic networking and business development Know your breakeven ROAS before spending on ads Connect with Keith Hubert: 🌐 Website: Sagum.com 📊 Free E-Commerce Audit: FCMOaudit.com 💼 LinkedIn: Connect with Keith Hubert About Going Fractional: A podcast dedicated to helping marketing professionals and consultants build successful fractional careers with practical advice, real stories, and actionable strategies. #FractionalCMO #EcommerceMarketing #MetaAds #EmailMarketing #GoingFractional #LinkedInStrategy #DigitalMarketing #MarketingConsulting #StartupGrowth #EcommerceBusiness

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

From Corporate CMO to Fractional Marketing Expert: Keith Hubert's E-Commerce Journey In this episode of Going Fractional, host Scott Sutter sits down with Keith Hubert, a fractional CMO specializing in e-commerce marketing. Keith shares how he transitioned from leading marketing at Crate Room for 10 years to building a thriving fractional practice helping multiple brands scale from hundreds of thousands to millions in revenue. What You'll Learn: ✅ How to successfully transition from full-time to fractional work ✅ Why Meta ads and email marketing are the fastest growth engines for e-commerce ✅ LinkedIn strategies that generate $100 per post in revenue ✅ The importance of knowing your true product costs before scaling ✅ Building automated email workflows that drive conversions ✅ Why consistency beats perfection in marketing and social media ✅ How to scope fractional work without burning out Key Takeaways: Focus on Meta ads for quick traction in e-commerce Build 5-6 email welcome flows with strategic discount offers Test relentlessly and stay consistent with your marketing Use LinkedIn for authentic networking and business development Know your breakeven ROAS before spending on ads Connect with Keith Hubert: 🌐 Website: Sagum.com 📊 Free E-Commerce Audit: FCMOaudit.com 💼 LinkedIn: Connect with Keith Hubert About Going Fractional: A podcast dedicated to helping marketing professionals and consultants build successful fractional careers with practical advice, real stories, and actionable strategies. #FractionalCMO #EcommerceMarketing #MetaAds #EmailMarketing #GoingFractional #LinkedInStrategy #DigitalMarketing #MarketingConsulting #StartupGrowth #EcommerceBusiness

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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