Going Fractional

You’re Not Selling Moving — You’re Selling TRUST | AJ Schneider on Service-Based Differentiation

36min | 10/21/2025

Description

You’re Not Selling Moving — You’re Selling TRUST | AJ Schneider on Service-Based Differentiation

In this episode of Going Fractional, Scott Sutter sits down with AJ Schneider, President of Wheaton World Wide Moving and The Wheaton Group, to challenge conventional wisdom around sales, marketing, and brand differentiation in service businesses.

AJ shares what most companies get wrong about customer acquisition—and why trust, not tactics, is the currency of conversion. From building a nationwide moving brand to understanding the psychology of high-risk decisions, AJ gives a masterclass on messaging, brand storytelling, and marketing that resonates beyond features and pricing.

💡 In This Episode

• Why “moving” isn’t the product—trust is
• The brand-building advantage of being misunderstood
• How AJ built a fractional-like influence across multiple verticals
• Lessons for service businesses selling high-stakes outcomes
• Content strategy for industry leaders who want to scale trust

If you're a fractional CMO, home service executive, or founder looking to differentiate in a commoditized market, this episode gives you the frameworks, language, and mindset to sell what really matters.

📬 Ready to turn your podcast into a content engine? Learn more at [Insert Link]
👇 Subscribe for new episodes each week on fractional leadership and scalable marketing systems.

#GoingFractional #TrustMarketing #FractionalExecutive #AJSchneider #HomeServicesMarketing #MovingIndustry #BrandStrategy #FractionalCMO #LeadershipPodcast #ServiceBusinessGrowth

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

You’re Not Selling Moving — You’re Selling TRUST | AJ Schneider on Service-Based Differentiation

In this episode of Going Fractional, Scott Sutter sits down with AJ Schneider, President of Wheaton World Wide Moving and The Wheaton Group, to challenge conventional wisdom around sales, marketing, and brand differentiation in service businesses.

AJ shares what most companies get wrong about customer acquisition—and why trust, not tactics, is the currency of conversion. From building a nationwide moving brand to understanding the psychology of high-risk decisions, AJ gives a masterclass on messaging, brand storytelling, and marketing that resonates beyond features and pricing.

💡 In This Episode

• Why “moving” isn’t the product—trust is
• The brand-building advantage of being misunderstood
• How AJ built a fractional-like influence across multiple verticals
• Lessons for service businesses selling high-stakes outcomes
• Content strategy for industry leaders who want to scale trust

If you're a fractional CMO, home service executive, or founder looking to differentiate in a commoditized market, this episode gives you the frameworks, language, and mindset to sell what really matters.

📬 Ready to turn your podcast into a content engine? Learn more at [Insert Link]
👇 Subscribe for new episodes each week on fractional leadership and scalable marketing systems.

#GoingFractional #TrustMarketing #FractionalExecutive #AJSchneider #HomeServicesMarketing #MovingIndustry #BrandStrategy #FractionalCMO #LeadershipPodcast #ServiceBusinessGrowth

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Going Fractional

Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers.

We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Whether you're exploring the space, actively building your pipeline, or scaling your fractional practice, this show is your guide.

🎯 Real stories. Proven frameworks. Tactical insights.

This is your blueprint to going fractional—with clarity and confidence.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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