In this episode of Going Fractional, host Scott Sutter sits down with Tobias Brauer, a seasoned fractional CMO and founder of SolvStat, to unpack what it really takes to thrive in the fractional executive space.

Tobias shares his transition story from full-time leadership to independent fractional work, detailing how he positions himself, lands clients, and builds systems to scale value without burning out. Together, they explore client acquisition, the power of performance-based marketing, and the strategic advantage of staying lean while delivering C-suite outcomes.

If you're a marketing leader—or any executive—considering the shift to fractional, this episode is packed with unfiltered advice, real-world frameworks, and next-step clarity.

✅ 1. Choose Clients That Are Aligned with Your Model

Tobias emphasizes working only with clients who value strategic contribution over just execution. He filters for businesses that want a true CMO-level partnership, not just a high-end marketing manager. If you’re not selective, you risk becoming a fractional employee instead of a trusted advisor.

✅ 2. Anchor Your Value in Revenue and Data

Fractional executives need to quantify impact. Tobias builds credibility and trust by tying his work directly to revenue outcomes, attribution modeling, and real KPIs. This ensures clients see him not as a cost—but as a profit lever.

✅ 3. Stay Lean and Focused on Core Strengths

Instead of scaling horizontally, Tobias recommends staying lean and doubling down on what you do best. He avoids overextending into service delivery or trying to build an agency under the fractional brand. The result? Clearer positioning, stronger margins, and a healthier work-life balance.

🎧 Fractional freedom starts with one bold move. Let this be yours.

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