Ep #13 - Scale your business from 0 to £6.5M ARR in 4 years in the UK | International Corner

Description

He led the scale of the business in the UK from 0 to 6.5M€ in 4 years.

Diego Guerrero, former UK country manager for Team Tailor did that with:

👉No knowledge of Complex selling or international expansion at the start

👉0 Marketing budget for 2 years

👉360-degree Account executives (prospecting to closing)the 2 first years

Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content.

And when they started to build on these 3 key points, they were increasing the month-over-month MRR.

But the road wasn’t easy, and there were a lot of mistakes made along the way.

4 years of ups and downs shipped in a 40min episode.

What you can expect:

From mass-mailing campaigns to a more targeted approach
From building influence by spending time in local events to being recommended by partners
From 100% outbound to 60% outbound/40% inbound led sales
From a 360 AE model to a specialized AE/BDR model

#englishepisode

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

He led the scale of the business in the UK from 0 to 6.5M€ in 4 years.

Diego Guerrero, former UK country manager for Team Tailor did that with:

👉No knowledge of Complex selling or international expansion at the start

👉0 Marketing budget for 2 years

👉360-degree Account executives (prospecting to closing)the 2 first years

Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content.

And when they started to build on these 3 key points, they were increasing the month-over-month MRR.

But the road wasn’t easy, and there were a lot of mistakes made along the way.

4 years of ups and downs shipped in a 40min episode.

What you can expect:

From mass-mailing campaigns to a more targeted approach
From building influence by spending time in local events to being recommended by partners
From 100% outbound to 60% outbound/40% inbound led sales
From a 360 AE model to a specialized AE/BDR model

#englishepisode

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

He led the scale of the business in the UK from 0 to 6.5M€ in 4 years.

Diego Guerrero, former UK country manager for Team Tailor did that with:

👉No knowledge of Complex selling or international expansion at the start

👉0 Marketing budget for 2 years

👉360-degree Account executives (prospecting to closing)the 2 first years

Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content.

And when they started to build on these 3 key points, they were increasing the month-over-month MRR.

But the road wasn’t easy, and there were a lot of mistakes made along the way.

4 years of ups and downs shipped in a 40min episode.

What you can expect:

From mass-mailing campaigns to a more targeted approach
From building influence by spending time in local events to being recommended by partners
From 100% outbound to 60% outbound/40% inbound led sales
From a 360 AE model to a specialized AE/BDR model

#englishepisode

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

He led the scale of the business in the UK from 0 to 6.5M€ in 4 years.

Diego Guerrero, former UK country manager for Team Tailor did that with:

👉No knowledge of Complex selling or international expansion at the start

👉0 Marketing budget for 2 years

👉360-degree Account executives (prospecting to closing)the 2 first years

Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content.

And when they started to build on these 3 key points, they were increasing the month-over-month MRR.

But the road wasn’t easy, and there were a lot of mistakes made along the way.

4 years of ups and downs shipped in a 40min episode.

What you can expect:

From mass-mailing campaigns to a more targeted approach
From building influence by spending time in local events to being recommended by partners
From 100% outbound to 60% outbound/40% inbound led sales
From a 360 AE model to a specialized AE/BDR model

#englishepisode

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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