Description

He led the scale of the business in the UK from 0 to 6.5M€ in 4 years.

Diego Guerrero, former UK country manager for Team Tailor did that with:

👉No knowledge of Complex selling or international expansion at the start

👉0 Marketing budget for 2 years

👉360-degree Account executives (prospecting to closing)the 2 first years

Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content.

And when they started to build on these 3 key points, they were increasing the month-over-month MRR.

But the road wasn’t easy, and there were a lot of mistakes made along the way.

4 years of ups and downs shipped in a 40min episode.

What you can expect:

• From mass-mailing campaigns to a more targeted approach
• From building influence by spending time in local events to being recommended by partners
• From 100% outbound to 60% outbound/40% inbound led sales
• From a 360 AE model to a specialized AE/BDR model

#englishepisode

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