He led the scale of the business in the UK from 0 to 6.5M€ in 4 years.
Diego Guerrero, former UK country manager for Team Tailor did that with:
👉No knowledge of Complex selling or international expansion at the start
👉0 Marketing budget for 2 years
👉360-degree Account executives (prospecting to closing)the 2 first years
Fortunately, along the way he and his team got lucky and figured out GOLDEN insights about the best strategies to penetrate the UK market: partnerships, influence, content.
And when they started to build on these 3 key points, they were increasing the month-over-month MRR.
But the road wasn’t easy, and there were a lot of mistakes made along the way.
4 years of ups and downs shipped in a 40min episode.
What you can expect:
- From mass-mailing campaigns to a more targeted approach
- From building influence by spending time in local events to being recommended by partners
- From 100% outbound to 60% outbound/40% inbound led sales
- From a 360 AE model to a specialized AE/BDR model