Ep #19 - Shape Your GTM Strategy To Launch Each New Market Every Time Faster | International Corner

Description

Quentin Debavelaere, GM UK, Benelux & Nordics at Malt learnt the secret of how to launch a new market every time faster.

After opening Spain, Germany, the Netherlands and now the UK, he found 2 key aspects to consider to nail your GTM strategy.

No matter the geography.

People and Localization.

If I had 1 tip for each aspect to share with you (from him) it would be these ones :

Don’t wait to hire a local country manager to launch the market (People)
Don’t apply blindly the headquarters GTM strategy, it’s important to trust your employee locally and have people in these markets with entrepreneurial mindset (Localization)

There were many other recommendations, but I’ll let you find out yourself in the episode ;)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Quentin Debavelaere, GM UK, Benelux & Nordics at Malt learnt the secret of how to launch a new market every time faster.

After opening Spain, Germany, the Netherlands and now the UK, he found 2 key aspects to consider to nail your GTM strategy.

No matter the geography.

People and Localization.

If I had 1 tip for each aspect to share with you (from him) it would be these ones :

Don’t wait to hire a local country manager to launch the market (People)
Don’t apply blindly the headquarters GTM strategy, it’s important to trust your employee locally and have people in these markets with entrepreneurial mindset (Localization)

There were many other recommendations, but I’ll let you find out yourself in the episode ;)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

Quentin Debavelaere, GM UK, Benelux & Nordics at Malt learnt the secret of how to launch a new market every time faster.

After opening Spain, Germany, the Netherlands and now the UK, he found 2 key aspects to consider to nail your GTM strategy.

No matter the geography.

People and Localization.

If I had 1 tip for each aspect to share with you (from him) it would be these ones :

Don’t wait to hire a local country manager to launch the market (People)
Don’t apply blindly the headquarters GTM strategy, it’s important to trust your employee locally and have people in these markets with entrepreneurial mindset (Localization)

There were many other recommendations, but I’ll let you find out yourself in the episode ;)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Quentin Debavelaere, GM UK, Benelux & Nordics at Malt learnt the secret of how to launch a new market every time faster.

After opening Spain, Germany, the Netherlands and now the UK, he found 2 key aspects to consider to nail your GTM strategy.

No matter the geography.

People and Localization.

If I had 1 tip for each aspect to share with you (from him) it would be these ones :

Don’t wait to hire a local country manager to launch the market (People)
Don’t apply blindly the headquarters GTM strategy, it’s important to trust your employee locally and have people in these markets with entrepreneurial mindset (Localization)

There were many other recommendations, but I’ll let you find out yourself in the episode ;)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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