Quentin Debavelaere, GM UK, Benelux & Nordics at Malt learnt the secret of how to launch a new market every time faster.
After opening Spain, Germany, the Netherlands and now the UK, he found 2 key aspects to consider to nail your GTM strategy.
No matter the geography.
People and Localization.
If I had 1 tip for each aspect to share with you (from him) it would be these ones :
- Don’t wait to hire a local country manager to launch the market (People)
- Don’t apply blindly the headquarters GTM strategy, it’s important to trust your employee locally and have people in these markets with entrepreneurial mindset (Localization)
There were many other recommendations, but I’ll let you find out yourself in the episode ;)