In India, you have 15 seconds to make an impression on a cold call, or You. Are. Dead.
It is super easy to get Exec’s phone numbers…
And because it’s easy, they are spammed every minute of every day.
See where I’m going here?
As a BDR there, you have to be super impactful and creative to stand out from the noise.
If you want to do business in India, you have to understand the culture and how it translates into business practices.
Shishir, has opened 3 times the Indian market for non-indian companies.
In this week’s episode, he shares a bit of India’s history for us to understand how it impacts the way you choose how:
- You select the regions to target to do business
- You select your acquisition channels
- You negotiate
- You talk about contracts
- The Do-It-For-Me culture impacts customer support
- Timing is key in everything in this market