Description
Wanna launch a foreign market but you’re a bit tight on budget?
It’s a new world we are living in.
Frugality has become the #1 driver for all founders these days.
However, Sales teams are still expected to reach a higher level of growth year after year.
What if you could bootstrap your way into launching a foreign market?
Well that is what Fleet has done in Spain.
It has been the one-man work for a few months of Baptiste Petelle, who is now Chief of staff at Fleet.
He shares his learnings of how they launched the Spanish market without dedicating a big budget.
Being bootstrapped has had impacts on:
- Human resources he got access to: just him for a few months
- Marketing budget he could spend: very small
- Lead generation channels he had to focus on: Outbound and Partnerships
They manage to reach 10% of their current total ARR in Spain in less than a year without raising any funds.
You'll also learn about cultural differences to master to do business in Spain ;)