Wanna launch a foreign market but you’re a bit tight on budget?

It’s a new world we are living in.

Frugality has become the #1 driver for all founders these days.

However, Sales teams are still expected to reach a higher level of growth year after year.

What if you could bootstrap your way into launching a foreign market?

Well that is what Fleet has done in Spain.

It has been the one-man work for a few months of Baptiste Petelle, who is now Chief of staff at Fleet.

He shares his learnings of how they launched the Spanish market without dedicating a big budget.

Being bootstrapped has had impacts on:

• Human resources he got access to: just him for a few months
• Marketing budget he could spend: very small
• Lead generation channels he had to focus on: Outbound and Partnerships
  

They manage to reach 10% of their current total ARR in Spain in less than a year without raising any funds.

You'll also learn about cultural differences to master to do business in Spain ;)

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