80% European and North American companies I’ve talked to over the last 12 months expand into Europe or North America.
It’s a fact.
Some are doing so because they have a true potential within these regions.
But… maybe some companies are also doing so because it is more convenient.
It’s culturally closer to what they are used to.
Therefore… it feels like the barriers to entry are not that high…
But what if… the best business expansion opportunities were the ones that are underlooked at?
Wouldn’t it be better to go to markets where your competitors DON’T GO?
The African market for instance, is a goldmine IF you know how to navigate it.
Zach Selch, Global Sales Mentor, spent 35 years leading International Sales for various companies. He sheds some light into why and how you should expand into markets like Africa where your competitors don't go to unlock true international growth.
Here is a snapshot of what you can expect from the episode:
- Fight the bias to go after “easier-looking”-to-get-into markets
- Barriers to entry you should expect if you consider African countries
- Fight the urge to hire people who are similar to you when you break into culturally-different markets