How do you ask some key employees in your HQ to spend 20% of their time on a new market that currently brings 0% of turnover?
You don’t 😅
But then how do you build the right HQ organization supporting your internationalization effort?
There is no one-size-fits all solution.
But whatever you choose to do, it’s going to be key to successfully expand into foreign markets
Florian Garcia Business operation and New market Director at Alma shares how their HQ organization has evolved in 2 years to now support their growth in 11 markets.
Key aspects we discussed:
- Move from a core team support to a broader business line HQ support for international markets
- Business unit ownership vs functional ownership to ensure the best coordination between markets
- Their team rituals to make sure everyone feels like they belong