Description

They went from 5000 to 15000 active users in less than 4 months in Italy

How did Akt.io manage to be off to such a fast start?

Spoiler alerts, they didn’t spend much marketing budget

The key was to focus on 2 very important aspects:

• Leverage the right acquisition channel from day #1 - referral programs
• Create Trust for their users from the first release - cyber security and compliance are at the top of their priority

Kevin Régis, COO and CCO tells us everything about how they achieved these great results in such a short period of time

Expect to also hear about:

• Why they chose to expand in Italy
• How they created trust in their app so Italians would refer it in between each others
• The 3 KPIs he follows on a daily basis to ensure they are on-track
  

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