Description
They've launched 50 countries in 10 years and now have 18 offices around the world.
That’s what Little Big Connection has managed to do with a test-and-learn mindset and very little investment for each new country launch.
But…What is their secret recipe to make it work?
Jules Maillard, international expansion director, describes it in 4 steps:
Hiring the right country launcher
Leveraging the unlock program they created to support the launch of new markets
Adopting a low investment & test and learn mindset
Creating hubs to support multiple countries at a more local level
We emphasize particularly on the unlock program as they have spent years fine-tuning it to adapt to any cultural specificities country launchers stumble upon when they are in the job.
From closing the first deals, to hiring the first salespeople and to getting to maturity level in the targeted geography, the idea is to unlock rewards at every step of the way to help country launchers be succesfull in their mission.
In the last episode of International Corner podcast, you’ll learn everything about the steps of that program and their secret sauce to build a country launching machine.
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