Description

9 months to take over a multi-market scope, structure it and scale it to get to the next stage of growth.

When she arrived at Partoo, there were 6 people within the expansion team.

2 years later, there are now 20 people.

That is what Cécile Farah, VP Sales Expansion, and her international team did at Partoo.

But it has been a long journey to make changes and generate positive impacts.

In today’s episode of International Corner, she explains what it took to get there: 

• 1) Build a true team cohesion

As she took over a scope with different maturity levels, people are not living the same thing from one market to another one. They had to learn to move together to make it.

• 2) Follow global processes but keep a local approach

They make sure they use the right processes at a global scale while having local adjustments to take opportunity of the famous land and expand strategy.

• 3) Make the other departments understand what is going on in the different markets

The idea is to spread the knowledge and adjustments needed to marketing, legal finance etc… to avoid copy, paste what they did in other markets and make sure the entire organization is on board with what they do.

Find out more about these aspects in the episode!

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