As you move from the launching to the scaling phase in a new market, 

You’ll Have A Tough Time.

Yet, you thought you went through the hardest part - getting the first few customers.

Well… I hate to break it to you… but this was just a “Mise en bouche”.

There are tons of aspects you need to consider afterwards such as:

• Building a clear vision of where you are going

• Spreading clear communication across local and global teams

• Adapting to the local market and localizing the Sales approach

• Implementing an agile sales process

And the toughest part according to Frederic KINGUE JOHNSON, GM and VP South EMEA and Latam at Content Square :  

Stabilizing a team to scale the business efficiently.

A few highlights of our discussion

• Mistakes when hiring in a new market

• Misalignment to avoid between new hires / local people and HQ teams

• Global vs local process

• Challenges when transitioning your team from the launching to the scaling phases

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