Ep #49 - How to Crack the US Market and Go Global — From Day One | International Corner

Description

In this episode, we sit down with Romaric Philogène, CEO and co-founder of Qovery, a remote-first DevOps SaaS company born in France — and built for the US market from day one.

Romaric shares how he approached global expansion intentionally, why the US was their first target market, and what it takes to win (and keep) American customers — even when selling remotely.

We dive into:

Why Qovery went global from the start — and how they validated the US as their first market
The cultural and strategic differences between selling in the US vs. Europe
How ROI-driven messaging shaped their GTM and customer success approach
What it's really like building and scaling a remote-first international team
Lessons learned from expanding into the US — and what other European founders should know

Whether you're building a SaaS product, expanding into new markets, or hiring globally, this episode offers a tactical and honest look at what going global really means today.

🎧 Listen now and get the full playbook for international SaaS growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode, we sit down with Romaric Philogène, CEO and co-founder of Qovery, a remote-first DevOps SaaS company born in France — and built for the US market from day one.

Romaric shares how he approached global expansion intentionally, why the US was their first target market, and what it takes to win (and keep) American customers — even when selling remotely.

We dive into:

Why Qovery went global from the start — and how they validated the US as their first market
The cultural and strategic differences between selling in the US vs. Europe
How ROI-driven messaging shaped their GTM and customer success approach
What it's really like building and scaling a remote-first international team
Lessons learned from expanding into the US — and what other European founders should know

Whether you're building a SaaS product, expanding into new markets, or hiring globally, this episode offers a tactical and honest look at what going global really means today.

🎧 Listen now and get the full playbook for international SaaS growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

In this episode, we sit down with Romaric Philogène, CEO and co-founder of Qovery, a remote-first DevOps SaaS company born in France — and built for the US market from day one.

Romaric shares how he approached global expansion intentionally, why the US was their first target market, and what it takes to win (and keep) American customers — even when selling remotely.

We dive into:

Why Qovery went global from the start — and how they validated the US as their first market
The cultural and strategic differences between selling in the US vs. Europe
How ROI-driven messaging shaped their GTM and customer success approach
What it's really like building and scaling a remote-first international team
Lessons learned from expanding into the US — and what other European founders should know

Whether you're building a SaaS product, expanding into new markets, or hiring globally, this episode offers a tactical and honest look at what going global really means today.

🎧 Listen now and get the full playbook for international SaaS growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode, we sit down with Romaric Philogène, CEO and co-founder of Qovery, a remote-first DevOps SaaS company born in France — and built for the US market from day one.

Romaric shares how he approached global expansion intentionally, why the US was their first target market, and what it takes to win (and keep) American customers — even when selling remotely.

We dive into:

Why Qovery went global from the start — and how they validated the US as their first market
The cultural and strategic differences between selling in the US vs. Europe
How ROI-driven messaging shaped their GTM and customer success approach
What it's really like building and scaling a remote-first international team
Lessons learned from expanding into the US — and what other European founders should know

Whether you're building a SaaS product, expanding into new markets, or hiring globally, this episode offers a tactical and honest look at what going global really means today.

🎧 Listen now and get the full playbook for international SaaS growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About International Corner

International Corner is the podcast that helps you open and thrive in foreign markets!

I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me :

After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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