More and more startups & scaleups use VC funding to expand internationally.

And that’s understandable. Hiring is expensive. Marketing is expensive. Wanting to go fast to be #1 in a particular market, is expensive.

And… to do all of the above, it can definitely get super expensive.

Yes but… Some startups want profitability to be the main driver of their international strategy. And they want to stay bootstrapped as long as possible.

Lemon Learning is one of them, and Pierre Le Roux, their CEO has found a way to open new markets without having to spend a ton of money. After test-driving a few markets in the past 2 years, they are now mostly focusing on Germany and the US.

 

And… guess what? They are still bootstrapped, and it’s working!

Content :

• How Lemon Learning opens new markets without burning too much cash
• The KPIs they are following to know when to make a focus of a new market
• Why they stopped targeting the UK and the Nordics
  

#french episode

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