Description
Adam Terranova, Senior Director of Marketing at Authority Brands, joins the show to dissect the massive task of rolling out ServiceTitan across more than 500 franchise locations. Adam shares his framework for enterprise change management, explaining why establishing a clear collective vision must precede tactical training. He walks through the strategic “molecule model” for expanding into Pro products, advocating for Scheduling Pro as the essential bridge between marketing campaigns and consumer engagement. Additionally, Adam reveals how Authority Brands scaled rollout logistics by standardizing setup decisions at the corporate level and emphasizes why a rock-solid ServiceTitan Core foundation is mandatory before implementing any advanced add-ons.
Join us as we discuss:
[1:02] Authority Brands’ decision to roll out ServiceTitan for all of their franchisees and lessons learned
[6:19] Why Scheduling Pro should be the first module you add to your core ServiceTitan
[9:18] Implementing multiple Pro products across hundred of locations and some best practices
[15:55] Why a focus on the customer is a collective win for everyone in the trades
Check out these resources we mentioned during the podcast:
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