Description
In this special webinar replay episode, ServiceTitan’s own Paul Belessis leads an in-depth panel discussion with Phillip Kent, Director of Marketing at Cooper Heating, Cooling, Plumbing, & Electrical, and Dave Hannett, VP of Lifecycle Marketing at Redwood Services, on turning high-volume summer demand into long-term customer retention. The panel reveals the exact mechanics behind scalable lifecycle marketing: from setting expectation-building pre-arrival emails and automating unsold estimate follow-up campaigns, to driving 5X lifetime customer value through simplified auto-pay memberships. PK and Dave also share real-world tactics on leveraging local Reddit communities during severe weather events, utilizing personalized print leave-behinds, and maximizing the online estimate acceptance link to capture conversions long after the technician leaves the home.
Join us as we discuss:
- [1:53] Why every service job should start with top of funnel multi-service marketing and personalization
- [12:43] The lifetime value of the average customer membership and why auto-pay is critical to your bottom line
- [21:45] The importance of marketing drip and reinforcing the value of your memberships
- [31:04] Why Reddit is a marketing diamond in the rough and balancing automation with real-time factors
Check out these resources we mentioned during the podcast:
You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.
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