Description

A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer.

4 Big Things

• Special Episode Dec 9th - Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI.

• Caylor Solutions GenAI Masterclass for Teams: Bart and Zach have taken almost 2000 higher ed professions through this 6hr AI Masterclass. Find out more at ai.caylor-sololutions.com

• Welcome to The Biblical Higher Ed Podcast to The Higher Ed Marketer Podcast Network. Check out this fantastic podcast wherever you listen.

• Bart’s New Book Drop Feb 2026.

Know What You Don’t Know: What Every Higher Ed Leader Needs to Understand About Marketing by Bart E. Caylor

Today’s higher education landscape is louder, faster, and more complex than ever before. But you don’t need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. This guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today’s students from interest to enrollment. Based on real-world insight, decades of experience, and tactical clarity, this book is your field guide to leading through change and connecting with today’s students.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

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Transcription

• Speaker #0

  you're listening to the higher ed marketer the podcast for marketing professionals in higher education join us every week as we talk to the industry's greatest minds in student recruitment donor relations marketing trends new technologies and much more if you're looking for conversations centered around where marketing and higher ed is going this podcast is for you you

• Speaker #1

  Let's get into the show. Hey, Higher Ed Marketer Podcast community. This is Zach Hoffman, the VP of the Higher Ed Marketer, and we've been teasing out all year some really exciting things coming to the Higher Ed Marketer, and we've got four of those today. We're going to share four. big things with you today. And so here's the four big things. Number one, coming up December 9th, we have a very special episode, Marketing Trends with 2026 with Bart. And so this conversation is going to be all about looking ahead to what's going on in the marketing trends and AI that's coming in 2026. And as we look ahead, it's not all about AI. And so you definitely don't want to miss this special conversation that Bart and myself and Troy are going to have as Bart looks ahead to what's going on. in 2026. So don't miss that episode on December 9th. The second thing is this. We just had an incredible time at AMA. I know Bart and Troy got to see many of you. We actually released our limited edition Higher Ed Marketer baseball cards. So if you haven't seen those yet, be sure to check out the feed. You can find those baseball cards and see some of the incredible guests that we've had that we do that every year at AMA. But Bart was also at AMA speaking about AI. And Some of you may not know this, but for the last two years, Bart and I have been teaching an AI masterclass for teams. We've taken almost 2,000 people through this six-hour masterclass. And so we want to invite you to check that out at ai.kaylor-solutions.com. This six-hour masterclass will help bring your team all the way up to where it needs to be today. It's super practical. It's optimistic, and it's going to give your team the skills to immediately change the work that you're doing. This class, again, we've taken almost 2,000 people through this class the last two years, this six-hour class for teams. And we want to invite you. We've got only a few more spots available for 2026. And so classes fill up very, very quickly, and we only do a limited number each year. And so please check out ai.kaylor-solutions.com to get your team. This really, really practical training to get them up to speed on all things generative AI. So third thing, this is so incredibly exciting. The Higher Ed Marketer Podcast Network is growing. We are thrilled to welcome the Association of Biblical Higher Ed to the Higher Ed Marketer Podcast Network. They have an incredible team. We do a ton of work with the Association of Biblical Higher Ed and those schools. and the president of the Association of Biblical Higher Ed. Philip Dearborn has an incredible podcast, and that podcast is joining the Higher Ed Marketer Network. And so you will want to check out the Biblical Higher Ed Talk podcast hosted each and every week by Philip Dearborn. Each week, Philip sits down with leaders and practitioners in biblical higher ed and beyond, and he taps into their wisdom to help us all navigate just the unique challenges of biblical higher ed. higher ed. And so you're going to want to check this out because they have incredible testimonies, incredible stories. There's tons of wisdom, tons of heart, and tons of practical testimonies to help your institution thrive. So we're thrilled and excited to welcome Philip and the team over at ABHE and the Biblical Higher Ed Talk podcast to the HEM Network. Super thrilled about that. And the big announcement that we've been sitting on all year that we're thrilled to let you know you is that Bart's second book is coming out February 2026. The title is Know What You Don't Know, What Every Higher Ed Leader Needs to Understand About Marketing. This is a super practical guide for every higher ed leader and what they need to understand about dealing with all the marketing disruption that's happening. This guide is there to help presidents, cabinet members, advancement enrollment leaders, There's anyone who... who is in this higher ed space, who feels like they need to level up their marketing literacy so that they can actually evaluate the marketing strategies, the challenges, and to help them make better informed decisions. Bart has had an incredible amount of experiences sitting down with both marketing leaders and presidents and cabinets, helping them navigate this. And he's taking all of that incredible wisdom and putting it into this book just for you. And so you're not going to want to miss out. on this book because today's higher ed landscape is getting louder and faster and more complex than ever and Bart is here to help and he wants you to grab this book. So again the title coming out February 2026 is Know What You Don't Know What Every Higher Ed Leader Needs To Understand About Marketing. So that's the four big things friends. Hope you have a great week. I know all of us are revving up for Thanksgiving. Pray that God blesses your Thanksgiving and that you have a great time with that. And we will see you next week for another incredible episode of the Higher Ed Marketer Podcast. Have a great week, everybody. The Higher Ed Marketer Podcast is proud to be a part of the Higher Ed Marketer Podcast Network. Discover even more conversations, resources, and tools to help you grow your institution at thehigheredmarketer.com. Your go-to community for all things Higher Ed Marketing and Leadership.