Description
What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand.
With experience in corporate marketing and international business, Sam brings a strategic lens to higher ed communications that resonates far beyond faith-based institutions. Whether you're guiding a team of five or 50, this conversation explores what it takes to align internal culture with external brand trust.
🎧 Join us as we discuss:
Leading cross-functional teams across media, publishing, and education
What makes an institution "brand mature"
Tips for structuring clear strategic priorities
How to evolve a legacy brand without losing trust
Applying corporate marketing strategy to faith-based higher ed
Aligning internal teams while building external reputation
🎙️ Inside the Episode
06:12 – Aligning legacy with strategy in a 100-year-old brand
10:09 – Why internal clarity precedes external trust
15:48 – How to shift from a reactive to proactive communications culture
20:05 – Cross-functional leadership tips from the corporate world
26:37 – What “brand maturity” really means in a higher ed context
38:15 – Advice for leaders navigating change inside legacy institutions
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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