What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand.

With experience in corporate marketing and international business, Sam brings a strategic lens to higher ed communications that resonates far beyond faith-based institutions. Whether you're guiding a team of five or 50, this conversation explores what it takes to align internal culture with external brand trust.

🎧 Join us as we discuss:

• Leading cross-functional teams across media, publishing, and education

• What makes an institution "brand mature"

• Tips for structuring clear strategic priorities

• How to evolve a legacy brand without losing trust

• Applying corporate marketing strategy to faith-based higher ed

• Aligning internal teams while building external reputation

🎙️ Inside the Episode

06:12 – Aligning legacy with strategy in a 100-year-old brand

10:09 – Why internal clarity precedes external trust

15:48 – How to shift from a reactive to proactive communications culture

20:05 – Cross-functional leadership tips from the corporate world

26:37 – What “brand maturity” really means in a higher ed context

38:15 – Advice for leaders navigating change inside legacy institutions

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

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