Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind.

But Mary Catherine Chase, Director of Marketing and Communications at The George Washington University - School of Business, thinks domestic institutions have a real opportunity to get back in the game. First, they have to get back to some basics.

Tune in to hear Mary’s great insights on how marketers can re-engage the global community and give international students a sense of belonging at American institutions.    

Join us as we discuss:

- Covid’s lasting impact on international student recruitment (4:22)

- Marketing to different cultures in your local communities (12:54)

- The 3 pillars of international higher ed marketing (24:30)

- Why language matters in your community interactions (29:53)

Check out these resources we mentioned during the podcast:

- International Student Exchange Programs (ISEP)

- Institute of International Education (IIE)

- Education USA

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
 

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