Description

Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool.

First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision.

Terri Hughes, Director Of Communications at Michigan State University - College of Osteopathic Medicine shared with us how their students are crafting remarkable stories through their unique offerings.

Join us as we discuss examine some of the challenges one of the nation’s largest med schools is facing and how they’re tackling them:

- Mission-fit opportunities at MSU’s College of Osteopathic Medicine (7:57)

- The impact of the school’s Street Medicine community outreach (12:47)

- Why first-hand stories are critical to higher ed marketing (18:34)

Check out these resources we mentioned during the podcast:

- Michigan State University - College of Osteopathic Medicine

- Spartan Street Medicine

- hughes260@msu.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.