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In this episode of the Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Jason Barnard, the "Brand SERP Guy" and founder of Kalicube, to discuss how AI engines like ChatGPT, Gemini, and Perplexity are completely changing the way consumers discover and buy products.

Jason explains why you need to stop thinking of AI as a search engine and start treating it as an "untrained sales force". If you do not actively educate these algorithms on who you are, what you do, and why you are the best, they will simply recommend your competitors.

Whether you run a local brick-and-mortar store or a massive e-commerce brand, Jason breaks down exactly how to control your narrative across Google's Knowledge Graph, structure your product pages for machine readability, and use AI as an orchestrator for your content.

Main Topics Covered In This Episode

The AI Funnel: Why the traditional marketing funnel is now happening inside the AI engine itself—and how to ensure your brand is the final recommendation before the "perfect click".

E-Commerce vs. Service Brands: Jason breaks down the exact starting points for different business models: why e-com brands must focus on unique perspectives on product pages, while service brands must focus heavily on their "About" page.

The Power of Google Maps: Why Google Maps is the most complex knowledge graph in human existence, and how Android tracking creates "implicit bad reviews" if a customer visits your store once and never returns.

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