Ep 17 Jon Brooks, Founder- The Value Advantage-Transforming Recruitment Through Pricing Strategies

https://www.goodreads.com/book/show/26210508-alchemy

Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

The Value Advantage

The Value Advantage newsletter:

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Welcome to The Staffing Ring, the podcast where the gloves come off, and we go deep into the best practices and tactics, and bring you actionable insights for how staffing and recruiting agencies are winning today”.

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

So, if you’re a staffing agency leader of recruiter wanting to improve and scale your client business development and candidate engagement, and want to learn about the very best communication tools and tactics, you’ll can find a wealth of insights and practical takeaways

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode Jon Brooks, founder of The Value Advantage, speaks about the critical importance of value pricing in the recruitment industry.

Learn about the psychology of pricing, and how agencies can better communicate their value to clients.

The conversation explores the challenges of competitive pricing, the impact of AI, and the foundational steps agencies can take to improve their pricing strategies.

Jon emphasizes the need for agencies to understand their worth and the value they provide, ultimately leading to more profitable and fulfilling client relationships.

Timeline

02:52 The Mission Behind The Value Advantage

05:55 Understanding Pricing Strategies Across Agency Sizes

08:50 The Psychology of Pricing and Value

12:02 Navigating Competitive Pricing Pressures

14:59 The Role of AI in Recruitment Pricing

18:03 Foundational Steps for Pricing Improvement

21:02 Branding and Marketing in Pricing Strategy

26:56 Building Trust and Value with Clients

29:59 Case Studies: Success Through Value Pricing

32:54 Future Trends in Recruitment Pricing

35:57 Overcoming Challenges in Pricing Implementation

38:55 Key Takeaways and Closing Thoughts

Links

https://www.goodreads.com/book/show/26210508-alchemy

Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

The Value Advantage

The Value Advantage newsletter:

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

In this episode Jon Brooks, founder of The Value Advantage, speaks about the critical importance of value pricing in the recruitment industry.

Learn about the psychology of pricing, and how agencies can better communicate their value to clients.

The conversation explores the challenges of competitive pricing, the impact of AI, and the foundational steps agencies can take to improve their pricing strategies.

Jon emphasizes the need for agencies to understand their worth and the value they provide, ultimately leading to more profitable and fulfilling client relationships.

Timeline

02:52 The Mission Behind The Value Advantage

05:55 Understanding Pricing Strategies Across Agency Sizes

08:50 The Psychology of Pricing and Value

12:02 Navigating Competitive Pricing Pressures

14:59 The Role of AI in Recruitment Pricing

18:03 Foundational Steps for Pricing Improvement

21:02 Branding and Marketing in Pricing Strategy

26:56 Building Trust and Value with Clients

29:59 Case Studies: Success Through Value Pricing

32:54 Future Trends in Recruitment Pricing

35:57 Overcoming Challenges in Pricing Implementation

38:55 Key Takeaways and Closing Thoughts

Links

https://www.goodreads.com/book/show/26210508-alchemy

Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

The Value Advantage

The Value Advantage newsletter:

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode Jon Brooks, founder of The Value Advantage, speaks about the critical importance of value pricing in the recruitment industry.

Learn about the psychology of pricing, and how agencies can better communicate their value to clients.

The conversation explores the challenges of competitive pricing, the impact of AI, and the foundational steps agencies can take to improve their pricing strategies.

Jon emphasizes the need for agencies to understand their worth and the value they provide, ultimately leading to more profitable and fulfilling client relationships.

Timeline

02:52 The Mission Behind The Value Advantage

05:55 Understanding Pricing Strategies Across Agency Sizes

08:50 The Psychology of Pricing and Value

12:02 Navigating Competitive Pricing Pressures

14:59 The Role of AI in Recruitment Pricing

18:03 Foundational Steps for Pricing Improvement

21:02 Branding and Marketing in Pricing Strategy

26:56 Building Trust and Value with Clients

29:59 Case Studies: Success Through Value Pricing

32:54 Future Trends in Recruitment Pricing

35:57 Overcoming Challenges in Pricing Implementation

38:55 Key Takeaways and Closing Thoughts

Links

https://www.goodreads.com/book/show/26210508-alchemy

Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

The Value Advantage

The Value Advantage newsletter: