Description
In this episode Jon Brooks, founder of The Value Advantage, speaks about the critical importance of value pricing in the recruitment industry.
Learn about the psychology of pricing, and how agencies can better communicate their value to clients.
The conversation explores the challenges of competitive pricing, the impact of AI, and the foundational steps agencies can take to improve their pricing strategies.
Jon emphasizes the need for agencies to understand their worth and the value they provide, ultimately leading to more profitable and fulfilling client relationships.
Timeline
02:52 The Mission Behind The Value Advantage
05:55 Understanding Pricing Strategies Across Agency Sizes
08:50 The Psychology of Pricing and Value
12:02 Navigating Competitive Pricing Pressures
14:59 The Role of AI in Recruitment Pricing
18:03 Foundational Steps for Pricing Improvement
21:02 Branding and Marketing in Pricing Strategy
26:56 Building Trust and Value with Clients
29:59 Case Studies: Success Through Value Pricing
32:54 Future Trends in Recruitment Pricing
35:57 Overcoming Challenges in Pricing Implementation
38:55 Key Takeaways and Closing Thoughts
Links
Podcast: https://thevalueofrecruitment.com/
https://www.linkedin.com/in/jgbrooks/
Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland
https://www.goodreads.com/book/show/26210508-alchemy
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